Chris Ferguson, Dean for Information Resources at Pacific Lutheran University, provides leadership for library, academic and administrative computing, network, and audio, television, and multimedia services. Previous positions include executive director for public services of an integrated library-computing organization at the University of Southern California and director of USC's Leavey Library, which created the nation's first information commons. Dr. Ferguson has published several articles on library services and the next generation of (integrated) information services.

In an era of persistent change and discontinuity, academic librarians need all the more to define clearly our roles and values -- both for our organizations and for ourselves. By reconciling competing visions, we can be effective campus-wide information services and technology leaders. By viewing ourselves at the nexus rather than brunt of change, we can transform traditional library values for an increasingly-digital era. And by repeatedly asking ourselves, "Why and for whom are we doing this?" we can make the connections between individual and institution that empower agile and responsive organizations for the next generation of information services.

Julie Wallace is the Community Relations and Graphics Manager at the King County Library System (KCLS), a network of 42 community libraries surrounding Seattle. Julie has more than 10 years experience in marketing, branding, PR, media relations, graphics/production and communications. Since joining KCLS in 2000, Julie has managed and led the re-branding of KCLS and oversees the organization's strategic marketing efforts. Prior to joining KCLS, Julie was the VP of Marketing at both the United Way of Thurston and Snohomish County. She currently serves on the ALA Public Relations Assembly Committee, is on the Board of the Puget Sound American Marketing Association (PSAMA), and serves as the PLA 2004 Conference Local Arrangements Co-Chair. Since joining KCLS, her awards include the ALA 2001 John Cotton Dana Award for KCLS' branding and library card campaign and also the 2002 International TV Association's Gold Emerald City Award for KCLS' Public Service Announcement Campaign.