Following are links to the text and slides for Chris Ferguson's presentation. Parallel to this he wrote a larger work for the Council on Library and Information Resources that soon will be published. If you found the Pack Forest talk interesting, you might want to go to the CLIR site (clir.org) in later November to see an elaboration of these themes that includes additional thoughts, examples, and bibliography

Whose Vision? Whose Values?
On Academic Libraries in an Era of Continual Change --powerpoint, pdf format

Whose Vision? Whose Values?
On Academic Libraries in an Era of Continual Change --text of presentation, pdf format

 
Bring it all together with Strategic Marketing --text of presentation, pdf format

Bring it all together with Strategic Marketing --powerpoint