Foster Business Library


MKTG 301 — Acceptable Journals


Acceptable scholarly journals for MKTG 301, Directed Library Research; no journal articles earlier than 2003.

Full text, if available, is either from the Foster Business Library database ProQuest Databases or EBSCO Business Source Premier. Click on the titles below to be directed to full text online. Go to the Search Within This Publication option to search for a word or, in quotes, a phrase. Access to the full text of these journals is available from off-campus, for UW students, by going first to Off-Campus Access and keying in your UW NetID.

Important reminders:  

  • Two analyses of articles are required for this option, one for each session in option 1.
  • The analyses should summarize the basic research question in the article; the method used to answer the research question; and the conclusions reached by the author or authors.
  • Papers should be no more than double spaced.
  • Articles should be no older than 2003.
Some of these journals are also available, in hard copy, in the Foster Business Library Periodicals Collection, located at the west end of the library, under the Periodicals sign, and arranged alphabetically by periodical title, from A at the north end to W at the south.

4 October 2006; updated 9 October 2006; updated 22 January 2008.   Peter Stevens, Business Librarian, stevens@u.washington.edu