American Generations Series

The Foster Business Library's latest American Generations Series titles, published by New Strategist Publications, are located in the Foster Business Library Reference Collection (behind the Reference Desk in the center of the library's first floor). The list below is arranged by call number. These publications are catalogued by subject, each volume with its own call number; they are not shelved together as a set.

American generations: who they are and how they live HC110 .C6 .M545 2005.
Generation X: Americans born 1965 to 1976 HF5415.33 .U6 .G462 2004.
The Millennials: Americans born 1977 to 1994 HF5415.33 .U6 .M558 2004.
The baby boom: Americans born 1946 to 1964 HF5415.33 .U6 .R877 2004.
Older Americans: a changing market HQ1064 .U5 .O43 2004.

See also the New Strategist's series entitled Who's Buying, also in the Foster Business Library reference collection.

For more about demographics, see the Foster Business Library research guide for Demographics Resources. For more about marketing, see the Foster Business Library research guide for Marketing Resources.

30 August 2005; updated 11 January 2006. Peter Stevens, Business Librarian, stevens@u.washington.edu, 206-543-4360.