Foster Business Library


Demographics Resources



Foster Business Library research guides are aimed at University of Washington students, faculty, and staff, highlighting resources available to them; users not currently affiliated with the university may be unable to access some of these resources.
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Foster Business Library Databases:

The Foster Business Library offers an extensive collection of over fifty databases on its homepage; see under Databases. For a complete list of Foster databases, see the List of All Business Databases. Access to these databases from off campus requires that you first go to the Off-Campus Access button, in the upper right of all library webpages. These resources may not be accessed from off campus except by those with a valid UW Net ID and password. For more information on Foster business databases, click Databases, A-Z. For information on which Foster business databases to use, see the Database Index. For information on accessing Foster databases from off campus, see Database Access. For guidelines on responsible database usage, see Database Usage.

  • EIU Online:   One of the world's top sources for country intelligence, the EIU (Economist Intelligence Unit) employs 500 analysts who research almost 200 nations. The Foster Business Library provides access to their Country Profiles, Country Reports, Country Commerce, and Country Finance in print editions and this database provides online access to these publications, often in both HTML and PDF formats. As part of the wealth of information they offer about the nations of the world, there is a lot of population data.

  • Gale Virtual Reference Library:   On the Foster Business Library homepage, listed under List of All Business Databases.   The Gale Virtual Reference Library is a database of encyclopedias, almanacs, and specialized reference sources for multidisciplinary research; go to Business for three major business sources:   the Encyclopedia of American Industries (4th ed., 2005), the Encyclopedia of Business and Finance (2001), and the Encyclopedia of Small Business (2nd ed., 2002). See under Social Science for the Encyclopedia of Population (2003) and Social Trends and Indicators USA (2003).

  • MarketResearch.com Academic:   This database contains comprehensive full-text market research reports covering a broad range of markets, industries, and companies from reputable market intelligence sources such as Packaged Facts, Icon Group, and many others, for U.S. and global markets, covering over 2,000 industries and products. A search in the major category of Demographics produced over 360 reports.

  • Statistical Universe:   Under Business Databases on the Foster Business Library homepage. Statistical Universe is an index to statistical data in commercial, international and U.S. government publications. Try the Power Tables for quick access to tables of data in GIF format. Searches in this database can be limited by Geographic, Demographic, Economic, or Frequency of Data factors. A search on the Keyword Demographics produces a list of more than 280 Power Tables.

    CD-ROM databases:

  • Mediamark Reporter:   Library CD-ROM Network.   CD-ROM version of Mediamark Research, a tool for market research, with information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 25,000 consumers in the United States. Print copies of Mediamark Research are available in over 20 volumes in the Foster Business Library reference collection, call number HF5415.3 .M43, dated spring 1998; the online version offers 2001 data. Search tips for using this database are available by clicking here.
    Available only in the Foster Business Library, on all public and Access Plus computers; not available from off-campus.

  • Simmons Choices III:   Library CD-ROM network.   CD-ROM version of the Simmons Study of Media and Markets, a tool for market research; a print version of this resource, in many volumes, is available in the Foster Business Library reference collection, dated 1993, with the call number HF5415.3 .S78 1993. Choices III provides marketing data that can be cross-tabulated to create demographic and psychographic profiles of consumers. Search tips for using this database are available by clicking here.
    Available only in the Foster Business Library, on all public and Access Plus computers; not available from off-campus.

    Web Resources:

    Unlike library databases, Web resources are available wherever you have web access; they do not require that you access them via the Off-Campus Access button, in the upper right of all library webpages. When using web resources, be sure to evaluate the credibility of these resources. For a subject index to web resources, see Business Resources on the Web on the Foster Business Library homepage.

  • American Factfinder:   This U.S. Department of Commerce site provides a huge amount of demographic information in one location on people and business, including personal income and a wealth of localized information, from the year 2000 census. Demographic data is available for states, counties, cities, metropolitan statistical areas, census-designated places, and zip codes—but not neighborhoods. A Census-Related Place is defined as a "statistical entity, defined for each decennial census according to Census Bureau guidelines, comprising a densely settled concentration of population that is not within an incorporated place, but is locally identified by a name.” A CDP is sometimes the closest you can get to a neighborhood. Go to the People section to select the level of data you wish to obtain. If you want business information about firms in an area, such as a CDP, go to the Business and Government section. As an example, see the fact sheet for the 98122 zip code for Madrona. Click here for Washington state census information.

  • Census Online:   Census Online offers links to over 39,000 historical United States census, and over 600 Canadian census, with links for Washington state and for King County. This census information, to repeat, is for historical rather than recent census, with 1930 the most recent census covered.

  • The Center for Studies in Demography and Ecology:   The Center for Studies in Demography and Ecology, founded in 1947, "supports education, research and scholarly exchange in population studies at the University of Washington. We focus on interdisciplinary research, with an emphasis on understanding the structural mechanisms that link individual behavior to population level outcomes. An independent unit on campus since 2000, our affiliates and students come from the departments of Anthropology, Economics, Geography, Sociology and Statistics, and the schools of International Studies, Public Affairs, Public Health and Social Work. Population scientists from the Battelle Institute's Center for Public Health Research and Evaluation (Seattle) and Western Washington University (Bellingham, WA) also participate in Center activities." This site also offers a search feature.

  • Consumer Expenditure Surveys:   This Bureau of Labor Statistics site provides a wealth of data about consumer spending in the United States. Demographic information such as average number in consumer unit, percent male and female, education level, age and income groups, is detailed along with average annual expenditures consisting of fourteen main categories: Food, alcoholic beverages, housing, apparel and services, transportation, health care, entertainment, personal care products and services, reading, education, tobacco products and smoking supplies, miscellaneous, cash contributions, and personal insurance and pensions. Data is available back to 1984 and is sorted by metropolitan statistical areas, regions and other groupings.

  • Country Statistics & Reports:   Another Population Reference Bureau site, this resource provides what they call the "most comprehensive directory of population-related websites available--by organization, by region and country, or by topic within countries."

  • Data Products:   The Puget Sound Regional Council is a regional data center that provides a wide variety of economic, demographic, geographic, and transportation data to its member cities, counties, businesses, and other interested parties. Data is available on a wide variety of demographic information, in spreadsheet formats, on race, income, housing, building permits, employment, transportation, etc. plus links to labor force, per capita income, population and regional CPI information.

  • Demographic Statistics:   This FedStats site offers links to current demographic statistics on a wide variety of American population factors from a dozen U.S. government agencies.

  • Demography Links:   This site, maintained by the Population Research Institute at the Pennsylvania State University, provides an extensive collection of links to other population centers, North American demographic and population servers, U.S. Census and other U.S. data sources, data from international sources, country studies, professional associations, and links to further information in nine related fields.

  • EconData:   This site provides links to sources of regional socioeconomic data on the Web including Bureau of the Census population data, vital statistics, metropolitan area migration and other resources.

  • International Statistical Agencies:   National statistical agencies are excellent sources for official demographic, trade, economic, and financial information. Many countries offer an English language version of their national statistical agency websites. This site is maintained by the U.S. Census Bureau.

  • King County Economic/Demographic Data:   This site, from the Economic Development Council of Seattle and King County, provides data on demographics, the economy, education, business incentives, international trade, real estate, taxes, transportation, utilities, and quality of life, for King County and Seattle. Demographic data includes a King County overview, population statistics, ethnic composition, income and cost of living, and retail sales data.

  • Population Data for Washington:   This site, from the Washington State Office of Financial Management, is a good source for Washington information from the 2000 U.S. Census, with links to other information products at both the Office of Financial Management and the U.S. Census Bureau.

  • Quick Facts:   This U.S. Bureau of the Census site provides brief summaries of demographic information for U.S. states and counties, covering 22 people and 11 business categories. Click here for Washington state quick facts and here for King County quick facts.

  • Regional Economic Conditions (FDIC):   This site, from the U.S. Federal Deposit Insurance Corporation, provides data, graphs, and maps for every county and MSA in the country, including Washington state, for industry activity, employment and income, real estate activity, selected commodity prices, unemployment, bankruptcy filings, etc. This site also includes data for every county in Washington state as well as the state's metropolitan statistical areas of Bellingham, Bremerton, Olympia, Portland-Vancouver, Richland-Kennewick-Pasco, Seattle-Bellevue-Everett, Spokane, Tacoma, and Yakima.

  • Seattle Datasheet:   This City of Seattle site offers brief population, race, and ethnicity data for Seattle and the greater Seattle area from the year 2000 census.

  • Survey of Consumer Finances:   This Federal Reserve Bank site offers data and reports from the triennial survey of the balance sheet, pension, income, and other demographic characteristics of U.S. families. The survey also gathers information on the use of financial institutions. The most recent surveys were in 2001, 1998, 1995 and 1992.

  • Tax Statistics:   This U.S. Internal Revenue Service site offers a wealth of information about the financial composition of personal, business, non-profit and other taxpayers.

  • Washington State Annual Demographic Information:   This site, from the Washington State Employment Security Department offers a demographic profile of Washington state population, labor force, industries and personal income.

  • Washington State Policy Data:   The Washington state legislature created the Washington State Institute for Public Policy in 1983 to carry out practical, non-partisan research on state issues. The institute website includes data on demographics and population, caseload forecasts, education (both K-12 and higher education), health and welfare, economics, and criminal justice.

  • Wikipedia:   This free online user-created and maintained encyclopedia can be a good starting point for an orientation to a topic. See their entry for Demographics.

    Foster Business Library Reference Collection:

    The Foster Business Library Reference Collection consists of business handbooks, encyclopedias, dictionaries, and other quick reference tools. It is located behind the Reference Desk in Foster, arranged by call number. Reference materials cannot be checked out; they may only be used in the library.

  • The entertainment, media and advertising market research handbook.
    This large paperback covers how consumers use their leisure time, key players in the entertainment, media, and advertising industries, with profiles of major companies in each industry as well as rankings. There are also chapters on branding, including top brands; on direct marketing and outdoor advertising; on sponsorships and licensing, including sports, plus naming rights; on entertainment marketing, on television and TV advertising and programming; on TV stations, cable, pay per view, satellite, video on demand, film and video, film studios, recorded music, radio, satellite and internet radio, and print media; sports; and a series of chapters on the demographics of various markets, from children to seniors, to ethnic markets.
    Foster Business Library Reference, CALL NUMBER: GV174 .E58 2004.

  • International marketing data and statistics.
    Demographic trends and forecasts, economic indicators, labor force, trade, energy, environment, consumer expenditures and market size, and retailing information for the Americas, Asia, Africa and Oceania; companion volume to European marketing data and statistics.
    Foster Business Library Reference, CALL NUMBER: HA42 .I56 2003.

  • Datapedia of the United States.
    This one-volume work covers United States population, vital statistics and health, migration, labor, national income and wealth, consumer income and expenditures, social statistics, land--water--climate, agriculture, forestry--fisheries, minerals, construction--housing, manufacturing, transportation, communications, energy, distribution--services, international trade, business enterprises, productivity--technological development, financial markets--institutions, and government.
    Foster Business Library Reference, CALL NUMBER: HA202 .D378 2007.

  • Statistical abstract of the United States.
    This annual volume offers a wealth of demographic information for both the U.S. and other countries; check the index at the back of the volume for references to tables. The sources for each table are often a valuable source of additional information.
    Foster Business Library Reference, CALL NUMBER: HA202 .U56. (Annual)

  • County and city extra.
    This reference book furnishes annual metro, city, and county data for the United States, with statistics on land, population, households, vital statistics, health, crime, education, construction and housing, labor force and employment, agriculture, manufacturing and other industries, arts and entertainment, health care, accommodation and food services, federal funds and grants, government finances and employment, election results, climate, etc.
    Foster Business Library Reference, CALL NUMBER: HA203 .C68 (Annual)

  • The sourcebook of zip code demographics.
    This thick paperback provides up-to-date demographic information, by zip code, for every residential and non-residential zip code location in the U.S., with population, households, ethnicity, age, income, spending potential on financial services, home, entertainment, and personal, dominant lifestyle segmentation, business data including number of businesses and dominant industry, forecasts, etc. See Washington state on pages 348-A to 354-C; for Seattle, see zip codes 98001 to 99403 on pages 506 to 508, and pages 653 to 655.
    Foster Business Library Reference, CALL NUMBER: HA203 .S66 (Annual)

  • A statistical portrait of the United States: social conditions and trends.
    This one-volume work covers population characteristics, living arrangements, education, health, labor force and job characteristics, income, wealth and poverty, housing, crime, voting, leisure, environment and government for the U.S. as a whole.
    Foster Business Library Reference, CALL NUMBER: HA203 .S74 2002.

  • State trends.
    This paperback provides data on all fifty states for those who wish to measure quality of life and to compare states. Data is provided in the areas of education, energy, highways, prisons and corrections, public health, and state government spending.
    Foster Business Library Reference, CALL NUMBER: HA203 .S735 2006.

  • European marketing data and statistics.
    Demographic trends and forecasts, economic indicators, labor force, trade, energy, environment, consumer expenditures and market size, and retailing information for European countries.
    Foster Business Library Reference, CALL NUMBER: HA1107 .E87 2003.

  • World development indicators
    This hefty World Bank volume contains a large number of tables listing each country and key data about its people, environment, economy, markets, employment, poverty, etc. Also available, in part, online at http://www.worldbank.org/data/wdi/home.html.
    Foster Business Library Reference, CALL NUMBER: HC59.15 .W656 2005.

  • World development report.
    This annual World Bank publication includes selected world development indicators, with 22 tables of data, some of which are demographic: growth of private consumption per capita for all countries, national populations and some age data, income distribution, etc. Also available online at http://www.worldbank.org/wdr/index.htm.
    Foster Business Library Reference, CALL NUMBER: HC59.7 .W659 (Annual)

  • Best customers: demographics of consumer demand.
    Using data from the U.S. Bureau of Labor Statistics, this volume indicates who the best and biggest customers are, for 300 specific products and services, with an analysis of household spending by age, income, race, region, etc.
    Foster Business Library Reference, CALL NUMBER: HC79 .C6 .B45 2006.

  • World consumer income patterns.
    This Euromonitor publication provides global coverage of comparable income distribution data, over time and across countries, for 71 major countries, divided into socio-economic parameters, cross country comparisons, and snapshots for over seventy countries.
    Foster Business Library Reference, CALL NUMBER: HC79 .I5 .W675 2003.

  • MSA profile: metropolitan area projections to 2020.
    Population, employment, earnings, personal and household income and retail sales data and projections for the years 1970, 1980, 1990, 1996, 1999, 2000, 2001, 2005, 2010, 2015 and 2020 for states, regions and metropolitan areas. In the 2000 edition, see pages 238 to 239 for Washington state, pages 276-277 for the Seattle-Tacoma-Bremerton area, and pages 812 to 813 for the Seattle-Bellevue-Everett area.
    Foster Business Library Reference, CALL NUMBER: HC106.8 .M77 (Annual)

  • Key indicators of county growth, 1970 - 2025.
    This source covers households, population by age, income (per capita, per household and earnings per job) and employment for U.S. counties as far back as 1970, with projections in each category through 2025. For King County, see page 496.
    Foster Business Library Reference, CALL NUMBER: HC106.82 .K48 1998.

  • Washington state almanac: an economic and demographic overview of counties and cities.
    Two-page profiles of the state as a whole and of each county, with information on population, population change, personal income, taxable retail sales, registered business, new businesses, property assessments, employment by industry sector and unemployment.
    Foster Business Library Reference, CALL NUMBER: HC107 .W2 .E25 (Annual)

  • Consumer dimensions 2000.
    Trend data on U.S. population, marital and housing status, education, employment, income, residence location, race and ethnicity, food and beverage, shopping, personal care, health and health care expenditures, internet usage, sports and fitness, leisure time, travel, automotive, financial and alcohol and tobacco.
    Foster Business Library Reference, CALL NUMBER: HC110 .C6 .C562 2000.

  • Household spending: who spends how much on what.
    This publication, part of the New Strategist series, details American spending in 2000 by various demographic categories as well as on apparel, financial products and services, food and drink, gifts, health care, housing, personal care, reading, education, tobacco and transportation.
    Foster Business Library Reference, CALL NUMBER: HC110 .C6 .H59 2003.

  • American generations: who they are and how they live.
    This publication, part of the New Strategist series, describes how American generations differ on attitudes, education, health, income, labor force, population, spending and wealth.
    Foster Business Library Reference, CALL NUMBER: HC110 .C6 .M545 2005.

  • Employment, hours, and earnings: states and areas.
    This compilation of data from the Bureau of Labor Statistics is the first to use the NAICS codes for employment data, for the U.S., the fifty states, and the country's largest metropolitan areas. See Washington state, and Seattle, Spokane, and Tacoma, on pages 1099 to 1118.
    Foster Business Library Reference, CALL NUMBER: HD5723 .A26 2005.

  • The Who's Buying Series.
    The Who's Buying Series provides data on American spending in a variety of product categories such as beverages, restaurants, entertainment, pets, groceries, etc.
    Foster Business Library Reference, CALL NUMBER: (Various call numbers)

  • Demographics USA: county edition.
    This large paperback provides in-depth demographics, for people, races, households, and businesses, for U.S. states, cities, and counties, with consumer and buying power data. Also included is retail sales and employment data.
    Foster Business Library Reference, CALL NUMBER: HF3007 .S96 (Annual)
    (See also Demographics USA: zip edition, call number HF5415.3 .D463)

  • Editor and Publisher market guide.
    This publication provides information on geographic markets for cities with daily newspapers, with demographic data and projections, with market rankings and U.S. and Canadian newspaper market surveys. See Washington state newspapers on pages II-436 to II-444; Washington state population, age and ethnicity on pages III-102 to III-103; Washington state housing, income, and education on pages IV-102 to IV-103; and Washington state retail sales on pages V-137 to V-138.
    Foster Business Library Reference, CALL NUMBER: HF5410 .E33 (Annual)

  • Demographics USA: zip edition.
    This large paperback provides in-depth demographics, for both people and businesses, for U.S. zip codes.
    Foster Business Library Reference, CALL NUMBER: HF5415.3 .D463 (Annual)
    (See also Demographics USA: county edition, call number HF3007 .S96)

  • Generation X: Americans born 1965 to 1976.
    This publication, also part of the New Strategist series, describes American attitudes, education, health, income, labor force, population, spending and wealth information for those born between 1965 and 1976.
    Foster Business Library Reference, CALL NUMBER: HF5415.33 .U6 .F462 2004.

  • The lifestyle market analyst.
    Market analysis information including demographic, geographic and lifestyle information to identify who customers are, where they live, how they spend their time and money and how to reach them.
    Foster Business Library Reference, CALL NUMBER: HF5415.33 .U6 .L54 (Annual)

  • The millenials: Americans born 1977 to 1994.
    This publication, also part of the New Strategist series, describes the attitudes, education, health, income, labor force, population, spending and wealth information for those born between 1977 and 1994.
    Foster Business Library Reference, CALL NUMBER: HF5415.33 .U6 .M558 2004.

  • Research alert yearbook.
    This volume collects marketing research data from over 1,000 market research reports on a very wide variety of topics, including advertising and marketing, age groups, demographics, apparel, spending, entertainment, food and beverages, health, internet, sports, etc.
    Foster Business Library Reference, CALL NUMBER: HF5415.33 .U6 .R47 2006.

  • The baby boom: Americans born 1946 to 1964.
    This publication, also part of the New Strategist series, describes the attitudes, education, health, income, labor force, population, spending and wealth information for those born between 1946 and 1964.
    Foster Business Library Reference, CALL NUMBER: HF5415.33 .U6 .R877 2004.

  • Marketer's guide to media.
    This small paperback was formerly entitled Mediaweek's Guide to Media. It provides information on media trends, media rates, and demographics, for Broadcast television, syndicated television, cable television, radio, and out-of-home media (such as billboards, outdoor advertising and posters), teens, promotion media, custom publishing, magazines, newspapers, Hispanic markets and media, and media and marketing software.
    Foster Business Library Reference, CALL NUMBER: HF5826.5 .M45 2004.

  • Older Americans: a changing market.
    Attitudes, education, health, income, labor force and other data on Americans over 55 years of age.
    Foster Business Library Reference, CALL NUMBER: HQ1064 .U5 .O43 2004.

    Foster Business Library Books:

    The Foster Business Library maintains a collection of over 70,000 books on all business topics. To search for materials on all three campuses of the University of Washington, go to the UW Libraries Catalog, in the upper left corner of the Foster Business Library homepage. Search by keyword, title, author, series, etc.

    To limit the results of your search just to materials in the Foster Business Library collection, use the Modify or Limit options at the top of the search results and change the library location to Foster Business Library. Availablity is indicated on the right of each online catalog record. First, note in which collection, within Foster, your materials are in, since the library has ten different Collections, each in a different location and often with differing arrangements. "Available" indicates that the book should be on the shelves under that call number and available for you to check out. "Due" and a date indicates that the book is already checked out to someone and is due back on the date indicated; you can have the "Request/Place Hold" feature to recall the book for your use.

    If the material you want is not in the collections of the University of Washington, you can use the "Search Summit" feature to repeat your search in the combined holdings of over thirty cooperating libraries in Washington and Oregon. Use the "Request This Item" feature in Summit to have books in those library sent here to Foster for you to check out.

    The Foster general stacks collection is located south of the main part of the Foster Business Library, through the two pass-throughs into the basement of Balmer. The arrangement is by call number, from A (at the east end, near the Copy Center) to Z (at the far west end).

    A search for the keyword Demographics, limited to the Foster Business Library, produced a list of 25 titles. A similar search for the keyword Demography, limited to Foster, retrieves a list of 17 records. Many books on demographics topics, however, append the term Statistics and include a wealth of demographic information.

    As examples, see these Foster Business Library titles:

    Foster Business Library Articles:

    Articles in academic journals, magazines, trade periodicals, and newspapers are one of the best sources for any kind of research. While the Foster Business Library offers a large periodicals print collection, comprising over 800 titles, articles are most easily accessed online, 24/7, in such fulltext article databases as EBSCO Business Source Premier, Factiva, LexisNexis Academic, Newsbank Infoweb, and ProQuest Databases. These article databases are available in the library or from off-campus, and provide access to over 10,000 periodicals and millions of articles.

    Library access to most ProQuest databases will terminate at the end of spring quarter 2008, except for ProQuest NewsStand, ProQuest Dissertations and Theses, Historical New York Times, and the Historical Wall Street Journal. For more about this change, see UW Libraries Providing New Databases. After this change, comprehensive article searches should be performed in EBSCO Business Source Premier, Newsbank Infoweb, and ProQuest NewsStand. Also, after this change, links to the articles below will be broken.

    ProQuest Databases:

    This database--actually, a family of over two dozen databases--offers full text articles for over 10,000 publications, including scholarly journals, magazines, trade and industry periodicals, newspapers, and reports on a very wide range of topics. To find articles on specific topics, search by word or phrase by keying your search phrase into the search box--or search for your topic in the Topic Guide.

    Your search terms will be highlighted in red in each article.

    This database includes among its subjects Demographics. A search for SUB(Demographics) and a search term will retrieve articles with recent demographic information. For instance, a search for SUB(Demographics) and Seattle in this database retrieved a list of over 100 articles.

    Help:


    5 September 2003; updated 20 February 2008.   Peter Stevens, Business Librarian, stevens@u.washington.edu