Foster Business Library Databases:

The Foster Business Library offers an extensive collection of over fifty databases on its homepage; see under Databases. For a complete list of Foster databases, see the List of All Business Databases. Access to these databases from off campus requires that you first go to the Off-Campus Access button, in the upper right of all library webpages. These resources may not be accessed from off campus except by those with a valid UW Net ID and password. For more information on Foster business databases, click Databases, A-Z. For information on which Foster business databases to use, see the Database Index. For information on accessing Foster databases from off campus, see Database Access. For guidelines on responsible database usage, see Database Usage.
• MarketResearch.com Academic:   This database contains comprehensive full-text market research reports covering a broad range of markets, industries, and companies from reputable market intelligence sources such as Packaged Facts, Icon Group, and many others, for U.S. and global markets, covering over 2,000 industries and products.

  As an example, a search for the term Entrepreneurial Marketing produced nearly a dozen reports.

• Social Sciences Citation Index:   Included in the folder Articles--Citations & Abstracts under Business Databases on the Foster Business Library homepage. This database "is a multidisciplinary index, with searchable author abstracts, covering the journal literature of the social sciences. It indexes more than 1,725 journals spanning 50 disciplines, as well as covering individually selected, relevant items from over 3,300 of the world's leading scientific and technical journals. It "provides access to current information and retrospective data from 1956 forward."

  A general search for Entrepreneurial and Marketing produced over 90 citations.

Unlike library databases, Web resources are available wherever you have web access; they do not require that you access them via the Off-Campus Access button, in the upper right of all library webpages. When using web resources, be sure to evaluate the credibility of these resources. For a subject index to web resources, see Business Resources on the Web on the Foster Business Library homepage.
• Entrepreneurship White Papers:   This archive of white papers, on Entrepreneurship, from the Coleman Council for Entrepreneurship Education, is a resource of about a dozen scholarly studies on aspects of entrepreneurship. See their white paper entitled The Emergence of Entrepreneurial Marketing (41 PDF pages).

The Foster Business Library maintains a collection of over 70,000 books on all business topics. To search for materials on all three campuses of the University of Washington, go to the UW Libraries Catalog, in the upper left corner of the Foster Business Library homepage. Search by keyword, title, author, series, etc.

To limit the results of your search just to materials in the Foster Business Library collection, use the Modify or Limit options at the top of the search results and change the library location to Foster Business Library. Availablity is indicated on the right of each online catalog record. First, note in which collection, within Foster, your materials are in, since the library has ten different Collections, each in a different location and often with differing arrangements. "Available" indicates that the book should be on the shelves under that call number and available for you to check out. "Due" and a date indicates that the book is already checked out to someone and is due back on the date indicated; you can have the "Request/Place Hold" feature to recall the book for your use.

If the material you want is not in the collections of the University of Washington, you can use the "Search Summit" feature to repeat your search in the combined holdings of over thirty cooperating libraries in Washington and Oregon. Use the "Request This Item" feature in Summit to have books in those library sent here to Foster for you to check out.

The Foster general stacks collection is located south of the main part of the Foster Business Library, through the two pass-throughs into the basement of Balmer. The arrangement is by call number, from A (at the east end, near the Copy Center) to Z (at the far west end).

A keyword search for the term Entrepreneurial Marketing retrieved just two titles, both in the Foster Business Library:

• Entrepreneurial marketing: the growth of small firms in the new economic era   (2002)
• Entrepreneurial marketing: lessons from Wharton's pioneering MBA course   (2001)   (Also available Online)

See also:

• The portable MBA in entrepreneurship   (2003)   See the chapter Entrepreneurial Marketing, by Abdul Ali and Kathleen Seiders.
• Guerrilla marketing: secrets for making big profits from your small business   (1984)   See the chapter two, Entrepreneurial Marketing: The Guerrilla Difference.

Repeating this search in Summit produced a list of over 50 records. Limiting this Summit search just to the University of Washington produced over 20 titles (some of them not actually in the University of Washington Libraries' collections). Titles not at the University of Washington relevant to this topic include:

• Entrepreneurial marketing: real stories and survival strategies   (2004)
• Entrepreneurship : the way ahead   (2004)   See chapter seven, The Emergence of Entrepreneurial Marketing.   (2004)

Other relevant subjects include (with results limited to the Foster Business Library's collections):

• Advertising
• Direct Marketing
• Green Marketing
• Interactive Marketing
• Internet Marketing
• Market Segmentation
• Marketing -- Management
• Small Business -- Marketing
• Target Marketing

In addition to the 800 journals in the Foster Business Library Periodicals Collection, the Foster Business Library offers access to over 100 million full text articles in over 10,000 periodicals through its full text article databases such as EBSCO Business Source Premier, Factiva, LexisNexis Academic, and ProQuest Databases. These article databases may be found on the Foster Business Library homepage, listed under Databases.

All four of these databases are available from any computer on the campus network as well as from home (via the UW Connectivity Kit or the Libraries' Off-Campus Access link, using your UW Net ID and password). The easiest of these databases to use is ProQuest Databases. For more information about accessing Foster Business Library databases from off campus, see Database Access. For more information about business databases, see the research guide entitled Databases, A to Z.

• ProQuest Databases:

  This database--actually, a family of over two dozen databases--offers full text articles for over 10,000 publications, including scholarly journals, magazines, trade and industry periodicals, newspapers, and reports on a very wide range of topics. To find articles on specific topics, search by word or phrase by keying your search phrase into the search box--or search for your topic in the Topic Guide. Article full text is often available in several formats, including text, text plus graphics, and PDF. This database also offers a very useful subject structure, to narrow search results, as well as article citation information.

  Your search terms will be highlighted in red in each article. For tips on searching this database, see About ProQuest Databases.

  A basic search for Entrepreneurial Marketing produced over sixty articles, including:

  • "Why we want Richard Branson"   (Strategy. Toronto, Ont.: Mar 2006.  pg. )
  • "Marketing in the social enterprise context: is it entrepreneurial?"   (Qualitative Market Research, 2004. Vol. 7, Iss.  3;  pg. 194)
  • "Marketing in new ventures: theory and empirical evidence"   (Schmalenbach Business Review : ZFBF, Apr 2004. Vol. 56, Iss.  2;  pg. 164, 36 pgs)
  • "Entrepreneurial marketing: a construct for integrating emerging entrepreneurship and marketing perspectives"   (Journal of Marketing Theory and Practice. Fall 2002. Vol. 10, Iss. 4;  pg. 1, 19 pgs.)
  • "Entrepreneurial marketing: a historical perspective on development and practice"   (Management Decision. 2001. Vol. 39, Iss. 9;  pg. 761, 6 pgs.)
  • "Entrepreneurial Marketing: Step One Strategies for New Ventures"   (CMA Management. May 2000. Vol. 74, Iss. 4;  pg. 8, 1 pgs.)
  • "Entrepreneurial marketing: a conceptualisation from qualitative research"   (Qualitative Market Research. 2000. Vol. 3, Iss. 1;  pg. 47.)

  A subject search for SUB(Entrepreneurs) and SUB(Marketing) produced over 2,300 articles; for SUB(Entrepreneurs) and SUB(Market Strategy), over 1,700 articles.

The Foster Business Library Reference Desk is staffed most of the hours that the library is open. The staff at the desk will be happy to help you find research tools on any business subject. For more in-depth assistance, see the Team Librarian Consultation Archives. For e-mail questions, direct your query to balib@u.washington.edu. For assistance by telephone, dial (206) 543-8012 during library hours.

See also the Foster Business Library's Business & Economics FAQ, and, in particular, the section for Marketing and Advertising.

For research guides on a wide variety of industries, products, companies, issues and topics, see the Team Librarian Consultation archives.

• Team Consultation Archives (arranged by class or program)      (Marketing Assignments)
• Team Consultation Archives (arranged by industry)
• Team Consultation Archives (arranged by academic quarter)
• Team Consultation Archives (arranged by title of assignment)
• Index to All Team Consultations and Research Guides, including:
  • Advertising Industry Resources
  • Business Plan Resources
  • Consumer Behavior Resources
  • Demographics Resources
  • Entrepreneurship
  • Marketing
  • Multicultural Marketing
  • Small Business