This database--actually, a family of over two dozen databases--offers full text articles for over 10,000 publications, including scholarly journals, magazines, trade and industry peridicals, newspapers, and reports on a very wide range of topics. To find articles on specific topics, search by word or phrase by keying your search phrase into the search box--or search for your topic in the Topic Guide.

Your search terms will be highlighted in red in each article. For tips on searching this database, see the Foster Business Library research guide About ProQuest.

Some examples follow, each from a specific class assignment.

Example 1:
Let's say you’re assigned to find articles in American Demographics on golfers. Go to ProQuest Databases in the list of databases on the Foster Business Library homepage.

Go to Publication Search and key in Demographics; American Demographics should appear, with an indication that it is available in full text. Click on American Demographics; at the next display, click on Search Within Publication and key in Golf. A total of 17 articles should appear, the more recent of them available in both full text plus graphics and in PDF format, for your printing, reading, or e-mailing. An example:

• Tiger Would-be's, by David J. Lipke, American Demographics, August 2000, vol. 22, issue 8, page 50.

Example 2:
Let's say you're told to read and comment on an article entitled "The Holy Grail of Internet Advertising," published in the New York Times, date unknown. Go to ProQuest Databases in the list of databases on the Foster Business Library homepage.

Enter the title of your article in the basic search box in quotes, as in "holy grail of internet advertising" and hit send. You don't need to key in the entire article title, just enough to make it distinctive. Here is your article:

• "The holy grail of Internet advertising, the ability to measure who is clicking on the message, is under assault," by Rob Walker, New York Times, August 27, 2001, page C-4.

Alternatively:

Add to your search phrase, the one in quotes, an identifier for the source in which the article was published, using the prefix SO for source, as in:
"holy grail of internet advertising" and SO(New York Times)

This method should take you to the New York Times article above.

Example 3:

You've been asked to find an article on a marketing topic but only from a select list of scholarly marketing journals. Go to ProQuest Databases in the list of databases on the Foster Business Library homepage.

Enter your search phrase in the basic search box, such as Point of Purchase Promotions and add the name of the journal (or source) that you want to search, such as the Journal of Marketing, as in Point of Purchase Promotions and SO(Journal of Marketing)--and you should find a half dozen articles, including:

• Point-of-purchase displays, product organization, and brand purchase likelihoods. (Academy of Marketing Science. Journal, Fall 1999. Vol. 27, Iss. 4;  pg. 428)

Alternatively:

Search for the phrase "Point of Purchase Promotion" to find over 300 articles on this topic. Click then on the Scholarly Journals option to limit your search just to those publications (about 22 articles) and look for the journals on the instructor's list.

Example 4:

You've been assigned to read and comment on an article entitled "Profiting from the Long Tail," published in the Harvard Business Review, in June 2006. Go to ProQuest Databases in the list of databases on the Foster Business Library homepage.

Enter the title of your article in the basic search box in quotes, as in "Profiting from the Long Tail" and hit send. Here is the abstract of your article:

• "Profiting from the Long Tail."

Unfortunately, ProQuest Databases offers only abstracts, not article full text, for the Harvard Business Review. The "Find a Copy" option appears when a database, such as ProQuest, has an abstract for an article but not article full-text online. Clicking on the "Find a Copy" option takes you to a followup page; on this page, chose "Check for UW Holdings" next to a purple UW Holdings box.

Clicking on "Check for UW Holdings" launches a search for full text in other UW online databases. If full text is found, article links are provided. If there is no full text online, you will be informed that "No direct links to the full text of the item were found." If so, chose "Search for the ISSN" to launch a search for hard copy of the periodical in which the article appears, in the UW collection.

In this instance, the system reports:

• Connect to this title online at EBSCO- Business Source Premier (and also that LIB. HAS  01-10-1922 -)
• Clicking on EBSCO takes you to the backfile of the Harvard Business Review online, in EBSCO.
• Go then to the June 2006 issue for the seventh article, Profiting from the Long Tail

Need help? These methods still don't work for you? See a librarian at the Foster Business Library reference desk, call us at 206-543-8012, or e-mail us at balib@u.washington.edu.

See also the Foster Business Library's Business & Economics FAQ, and, in particular, the section for Business Databases or Publications.