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Choices II is the CD-ROM version of Simmons Study of Media and Markets, which can be found in the Foster Reference Collection HF5415.3 .S78. Choices II is a powerful tool for market research th at allows you to profile the demographics and psychographics of product users, as well as track their media consumption habits.
This tutorial is meant to be a starting point for learning to use Choices II. It illustrates the steps for running a simple crosstab, a media ranking, and creating a graph showing results of a crosstab. For more complex searches and an explanation of the survey methodology, consult the User's Manual at the reference desk.
This tutorial is based on the 1995 version of Choices II . It's recommended that you follow the steps in order. For future reference, you can jump to the following sections:
Logging On
Created 5/98 by Connie McDowell
Foster Business Library
University of Washington Libraries