EasyJet Airline Company

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EasyJet Airline Company



Assignment:    EasyJet Airline Company:  company information including history, financials, financial strategy and strategic plans, future expansion, etc.
(BPOL 470, 14 October 2002)

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Foster Business Library Databases:

    The Foster Business Library offers an extensive collection of business databases on its homepage; see under Business Databases; see also the four folders at the top of that list for lists of Foster databases by topic:  Books, Articles—Full Text, Articles--Citations and Abstracts, and Company and Industry.   For more information on the three dozen Foster business databases, click here.   For more information on which of the three dozen Foster business databases to use, click here.   For more information on accessing Foster databases from off campus, click here.   For information about responsible database usage, click here.

  • Hoovers Online:   Under Business Databases on the Foster Business Library homepage. Hoovers Online offers information about 14,000 public and private companies worldwide, with links to company homepages and annual reports, charts, company capsule, competitors, divisions, earnings, financials, Fortune and Forbes rankings, history, industry information, insider trading, mission statements, news links, press releases, officers, patents, products, SEC filings, splits, subsidiaries, etc. Most information on this site is free and available on the Web (not just through the Foster Business Library homepage) but, via the Foster homepage, you can access the more detailed Premium Content.

    See the company fact sheet for EasyJet Airline Company Limited; see also the link to Financials. See also their Competitors. In addition, see the industry fact sheet for Airlines and the related Industry Overview.

  • Investext:   On the Foster Business Library homepage, listed under Business Databases; also listed under Company and Industry. Investext contains indexing and the full text of company and industry research reports prepared by leading Wall Street firms, as well as regional and international brokerage and financial firms. All reports are in PDF format. (This database is available widely on campus and may be accessed from home via the U.W. connectivity kit or via the Libraries' proxy server.)

    A company search for EasyJet produced a list of 113 reports.

  • Lexis-Nexis Academic:   To find company information, go to Business and then to Company Financial where you can obtain financial and other data for companies. Information is available from twenty different sources (each of which must be searched separately). Included among the sources is Hoovers Online, with members' access to company profiles. SEC filings, particularly company 10K annual reports, are a particularly rich source of company as well as industry information. Use your browser's Find command (or Control-F) to locate references to particular terms of interest in 10K filings such as trends, strategy, competitors, industry, etc. (This database is available widely on campus and may be accessed from home via the U.W. connectivity kit or via the Libraries' proxy server.)

    Since EasyJet is a British company and its stock is not sold in the U.S., there are no SEC 10-K or 20-F reports to be found. However, a search for EasyJet in Company Financial, in the source International Reports, for all dates, retrieved 59 documents, dating back to 1996, including this Extel Cards Database document:   "POST BALANCE SHEET EVENTS. In October 2001, the Group took delivery of a new Boeing 737-700 aircraft, which was financed by sale and leaseback. The Group is also in the process of seeking to raise additional funds by way of Placing and Open Offer of airline make that may arise, to further strengthen its balance sheet and to help fund in part its new aircraft purchases. In addition, the Chairman and the ultimate majority shareholder, Stelios Haji-Ioannou, intends to sell between 13 million and 18.5 million shares in the company (approximating to 5% interest in the Group). The Offering circular to qualifying shareholders and potential institutional investors of this transaction is expected to be dispatched on 29-Oct-2001.

    The Group believes that it is well placed to take advantage of the changing market conditions and the continued strong sentiment towards low-cost airlines. In time, many other national airlines will follow British Airways' example at Gatwick and begin to retrench from some of Europe's busiest airports giving the opportunity for other airlines, such as itself, to compete. As a result, the Group believes its business model to be robust and is continuing with its ambitious expansion plan. The Group is maintaining its existing aircraft delivery schedule of a further 10 B737-700s to arrive in financial year 2002. By May 2004, its fleet will consist of 48 aircraft. Today's problems represent just another staging post on the long journey to a less protectionist market when point-to-point travel in Europe is dominated by two forms of transport: high-speed rail and low-cost airlines. That is the future and it intends to play a major part in it. As the Group enters the new financial year, it is cautiously optimistic and believes that out of every crisis there is opportunity.

    Incorporated 24-Mar-2000 as a Private Company Limited; Re-registered 16-Oct-2000 as a Public Limited Company; Registered No 3959649 On 22-Nov-2000, 63,000,000 New Ordinary shares of 25p were Offered at 310p per share and the Ordinary shares were Admitted to the Official List of the London Stock Exchange. The Ultimate Parent Company is easyJet Holdings Ltd, incorporated in Jersey."

  • Forrester Research:   Under Business Databases on the Foster Business Library homepage. Forrester Research provides access to reports and briefings on the effects of technology change on businesses, consumers, and society, and analyzes such technology areas as new media, computing, software, networking, telecommunications, and the Internet. To use this database, UW users must establish a personal account from a UW IP address. (Available from off-campus.)

    An Advanced search for easyJet retrieved seven reports, the highest relevancy rating being 34%.

Web Resources:

Foster Business Library Reference Collection:

    The Foster Reference Collection is located behind the Reference Desk in Foster.

  • Travel industry economics: a guide for financial analysis.
    This newly-published title covers the economic aspects of the travel industry, including economic perspectives, travel, hotels, casinos, amusement parks, and tourism.
    Foster Business Library Reference, CALL NUMBER: G155 .A1 .V64 2001.

    See pages 12 to 14 for travel industry demographics and chapter two for air travel, pages 35 to 72.

  • International marketing data and statistics.
    Demographic trends and forecasts, economic indicators, labor force, trade, energy, environment, consumer expenditures and market size, and retailing information for the Americas, Asia, Africa and Oceania; companion volume to European marketing data and statistics.
    Foster Business Library Reference, CALL NUMBER: HA42 .I56. 2002.

    See the chapter on Travel and Tourism, on pages 670 to 703. See Civil Aviation on pages 659 to 664.

  • European marketing data and statistics.
    Demographic trends and forecasts, economic indicators, labor force, trade, energy, environment, consumer expenditures and market size, and retailing information for European countries.
    Foster Business Library Reference, CALL NUMBER: HA1107 .E87 2001.

    See the chapter on Travel and Tourism, pages 453 to 465. See Civil Aviation on pages 446 to 449.

  • WEFA industrial monitor.
    Reviews and forecasts of sales, output, prices and other key statistics for 130 industries, obtained by a major global economic consulting firm.
    Foster Business Library Reference, CALL NUMBER: HC101 .W44 1999-2000.

    See pages 23.16 to 23.19 for Air Transportation.

  • Standard & Poor's industry surveys.
    This three-volume set provides 30-page profiles on 52 industries with a focus on the current economic environment, trends, regulation and outlook for each industry. Major companies in each industry are profiled, with references to sources of additional industry information.
    Foster Business Library Reference, CALL NUMBER: HC106.6 .S74 March 2002.

    See the industry profile for Airlines in volume one, dated March 2002. Most of this profile has a U.S. orientation but international markets are addressed on pages 13 and 15. See also the Industry References for listings of periodicals, books, news services, trade associations, and regulatory agencies that are relevant to the industry.

  • Encyclopedia of global industries.
    Twelve-page descriptions of 125 global industries, with background and development information, current conditions, industry leaders and further reading.
    Foster Business Library Reference, CALL NUMBER: HD2324 .E53 1999.

    See Air Transportation, starting on page 1043, for a global overview of this industry.

  • International directory of company histories.
    Studying the history of leading companies in an industry is a good way to learn more about the history of an industry. This set of more than thirty volumes covers over 4,700 company histories worldwide, with each history running just two to four pages; check the company index in the latest volume to locate a specific company history or update as well as any other references to that company in other company histories. There is also an index by industry.
    Foster Business Library Reference, CALL NUMBER: HD2721 .I57

    See EasyJet Airline Company in volume 39 (2001), pages 127 to 129.

  • The Airline industry guide 2001.
    This small paperback, published in Great Britain by the magazine Airline Business, covers fleets and industry forecast, world airports and traffic, the top 100 airline groups and airline operations, regional airlines, IT trends in the industry, and alliances, all in 122 pages. There is unfortunately no index.
    Foster Business Library Reference, CALL NUMBER: HD9768 .A46 2001.

    EasyJet Airline Company is noted in several places in this small reference work.

  • World market share reporter.
    An annual compilation of market share information for worldwide companies culled from thousands of periodical articles; use the company, product or brand indexes in the back of the volume to identify the company that you are researching.
    Foster Business Library Reference, CALL NUMBER: HF5410 .W67 2001-2002.

    EasyJet is in table 1196 on page 321, Glasgow to London Air Market.

  • Aviation & aerospace almanac.
    This new title provides a wealth of information about airlines, both foreign and domestic (but with a decidedly American orientation), airports, governmental agencies, safety, and the aerospace industry, in just over 1,000 pages. There is a good index.
    Foster Business Library Reference, CALL NUMBER: TL501 .A95 2002.

    See Airlines--International, starting on page 301; there is no easyJet in the index page.

Foster Business Library Books:

    The Foster Business Library maintains a collection of over 70,000 books on all business topics, including many books useful for country research. To identify relevant books, go to the UW Libraries Catalog on the Foster Business Library homepage (under Business Databases). Try searching by keyword. Use the Limit/Sort feature to create a list of books in the Foster Business Library and in order from newest book to oldest. To do so, use the pulldown menu under WHERE item is located to specify Foster Business Library and click on the box near the bottom Sort results by year. Then click on Limit/sort items retrieved using above data. Clicking on the titles in the resulting list will bring up the full catalog record, indicating which Foster area has the book (general stacks, reference, reserve, etc.), the call number and the circulation status.

    Circulation status is indicated in the box in the middle of each online catalog record, on the right. Check Shelf indicates that the book should be on the shelves under that call number and available for you to check out. Due and a date indicates that the book is already checked out to someone and is due back on the date indicated.

    The Foster general stacks collection is located south of the main part of the Foster Business Library, through the two pass-throughs into the basement of Balmer. The arrangement is by call number, from A (at the east end, near the Copy Center) to Z (at the far west end).

    A keyword search for easyJet retrieved no records.

    A search for the subject Aeronautics, Commercial Passenger produced a list of 30 records, five of which were in the Foster Business Library.

    A search for the subject Airlines, restricted to the location Foster Business Library, produced a list of 110 records. There is also one title, not in the UW Libraries or Cascade collections, that includes a chapter about easyJet, entitled Brands in the balance: meeting the challenges to commercial identity (2001) which could be obtained via Interlibrary Borrowing; see chapter four in that book.

Foster Business Library Corporate Annual Reports:

Foster Business Library Articles:

    In addition to the 800 journals in the Foster Business Library Periodicals Collection, the Foster Business Library offers access to 11,000 full text periodical articles through its full text article databases such as: ABI/Inform Global, Factiva, and Lexis-Nexis Academic Universe. These article databases may be found on the Foster Business Library homepage, listed alphabetically under Business Databases or in the Articles: Full Text folder.

    Of these three main sources, all but Factiva are available from any computer on the campus network (as well as from home) via the UW Connectivity Kit or via the Libraries' proxy server. The easiest of these databases to use is ABI/Inform Global. For more information about accessing Foster Business Library databases from off campus, click here. For more information about business databases, click here.

  • ABI/Inform Global:

    This database offers full text articles for over 800 journals. To find articles on specific topics, search by word or phrase by keying your search phrase into the search box. ABI/Inform Global includes journals but not national or Washington state newspapers (though the Wall Street Journal is included). It also does not include valuable trade and industry and other periodicals. Your searches will span the widest possible array of publications by expanding your search to all databases in ABI/Inform. To expand your search to include all collections in this database, click on Select Multiple Databases, to the right of the search box. Click then on Select All Databases.

    Your search terms will be highlighted in red in each article. For tips on searching this database, click here.

    For example, a search in this database, in all collections, for CO(EasyJet Airline Co Ltd), for articles published since 1999, produced a list of 154 articles. Repeating this search in Backfile, for articles published from 1986 to 1998, produced a list of 43 articles, some of them not available in full text.

    A similar search in all collections for CO(EasyJet Airline Co Ltd) and strategy, in citations and abstracts, produced a list of ten articles, published since 1999; expanding the search for this phrase throughout the full text of all articles increased the yield to 29 articles. Repeating this search in Backfile, for articles published from 1986 to 1998, produced a list of nine articles, searching in citations and abstracts, and 13 articles, searching throughout full text.

Help:
14 October 2002; updated 1 November 2002.   Peter Stevens, Business Librarian, Foster Business Library, at stevens@u.washington.edu.