E*Trade Financial Corporation

Assignment: E*Trade Financial Corporation: company and industry information including marketing strategies in U.S. Europe, and Japan; also information technology as a help or hindrance with their competitors. (MKTG 301, 2 November 2004)

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Foster Business Library Databases:

The Foster Business Library offers an extensive collection of business databases on its homepage; see under Business Databases. For more information on the three dozen Foster business databases, click here. For more information on which of the three dozen Foster business databases to use, click here. For more information on accessing Foster databases from off campus, click here. For information about responsible database usage, click here.

Hoovers Online: Under Business Databases on the Foster Business Library homepage. Hoovers Online offers information about 14,000 public and private companies worldwide, with links to company homepages and annual reports, charts, company capsule, competitors, divisions, earnings, financials, Fortune and Forbes rankings, history, industry information, insider trading, mission statements, news links, press releases, officers, patents, products, SEC filings, splits, subsidiaries, etc.

See the company fact sheet for E*Trade Financial Corporation as well as the longer Company Overview. See also their Products & Operations (for overseas sales) and Competitive Landscape. See also the industry factsheet for Online Retail Brokerages.

Forrester Research: Under Business Databases on the Foster Business Library homepage. Forrester Research provides access to reports and briefings on the effects of technology change on businesses, consumers, and society, and analyzes such technology areas as new media, computing, software, networking, telecommunications, and the Internet. To use this database, UW users must establish a personal account from a UW IP address. (Available from off-campus.)

A search for E-Trade retrieved over sixty reports; for E*Trade, over 380 reports, with an industry search for Financial Services producing over 640 reports.

Investext: On the Foster Business Library homepage, listed under Business Databases. Investext contains indexing and the full text of company and industry research reports prepared by leading Wall Street firms, as well as regional and international brokerage and financial firms. All reports are in PDF format.

A company search for the company name E Trade Financial produced a list of over thirty reports; a search E Trade Group Inc., over 290 reports. An industry search for Financial (Non-Bank) produced over 28,000 reports about this industry.

Lexis-Nexis Academic: On the Foster homepage, under Business Databases. To find company information, go to Business and then to Company Financial where you can obtain financial and other data for companies. Information is available from twenty different sources (each of which must be searched separately). SEC filings, particularly company 10K annual reports, are a particularly rich source of company as well as industry information. Use your browser's Find command (or Control-F) to locate references to particular terms of interest in 10K filings such as trends, strategy, competitors, industry, etc.

This database includes just ten SEC 10-K filings (or parts of filings) for E*Trade Financial Corporation, with the latest report offering over a dozen references to Marketing, fifteen references to International, a dozen references to Japan, and seven references to Competitors.

Mergent Online: On the Foster Business Library homepage, listed under Business Databases. Online access to the print edition of the Mergent Manuals, with extensive information on 11,000 U.S. and 17,000 international companies, including financials, stock, properties, joint ventures, annual reports, subsidiaries, S.E.C. filings, etc. For search tips, see About Mergent Online.

E*Trade is included in this database, with extensive information. An NAICS code search for 523999, for competitors, produced 69 companies in Miscellaneous Financial Investment Activities.

Value Line: On the Foster Business Library homepage, listed under Business Databases. Stock information and advice on 1,700 companies, 90 industries, the stock markets and the economy; an online version of the print Value Line Investment Survey. To search for companies or industries, go to the left menu for Look Up Company or Look Up Industry.

E*Trade Financial is included in this database, in the Internet industry, with 61 companies profiled.

Web Resources:

Unlike library databases, these Web resources are available wherever you have web access; they do not require that you access them via the UW Connectivity Kit or the UW Libraries Proxy Server for authentication. When using web resources, be sure to

evaluate

Business Resources on the Web

homepage

E*Trade Financial Corporation: Company websites often provide extensive amounts of corporate information including histories of the company, investor information such as annual reports and Securities and Exchange Commission filings, historical stock prices, executive biographies, company news and press releases, etc. Look for this information under headings for Investor Relations, About The Company, etc. This company has an excellent homepage, with copious amounts of corporate information; the major missing element on the company homepage is a search engine. See About Us, hidden at the lower right of their homepage for corporate information including Investor Relations for financials, SEC filings, and Corporate Reports back to 1997.
Yahoo! Finance: This site is excellent for company and investment information as well as an excellent source for financial ratio comparisons with industry, sector and S&P 500. See the company profile for E*Trade and their Key Statistics, as well as the excellent Competitors and Ratios sections. See also the industry center for Investment Services.
U.S. Securities and Exchange Commission: "The primary mission of the U.S. Securities and Exchange Commission (SEC) is to protect investors and maintain the integrity of the securities markets." "The SEC also oversees other key participants in the securities world, including stock exchanges, broker-dealers, investment advisors, mutual funds, and public utility holding companies." A search at this site for E-Trade produced over 7,000 documents. The site also offers Tips for Checking Out Brokers and Advisers and Laws That Govern the Securities Industry.
Securities Industry Association: "The Securities Industry Association (SIA) was established in 1972 through the merger of the Association of Stock Exchange Firms (1913) and the Investment Banker's Association (1912). The Securities Industry Association brings together the shared interests of more than 600 securities firms to accomplish common goals." See their Publications, Research/Statistics/Surveys, and Key Issues. Some of the resources at this site are limited to members of the association. E*Trade is a member of this association.
Career Guide to Industries: This Bureau of Labor Statistics site, part of the online Occupational Outlook Handbook, offers a career-oriented description of many industries, with information on the nature of the industry, working conditions, employment, occupations in the industry, training, earnings and outlook, as well as sources of additional information. See the industry profile for the Securities, Commodities, and Other Investments industry in the United States.

Foster Business Library Reference Collection:

Statistical abstract of the United States.
Information about many industries as well as demographic information; check index for references to tables. The sources for each table are often a valuable source of additional information.
Foster Business Library Reference, CALL NUMBER: HA202 .U56 2003.
See index page 1009 for about a dozen tables for Security and Commodity Brokers.
Standard & Poor's industry surveys.
This three-volume set provides 30-page profiles on 52 industries with a focus on the current economic environment, trends, regulation and outlook for each industry. Major companies in each industry are profiled, with references to sources of additional industry information.
Foster Business Library Reference, CALL NUMBER: HC106.6 .S74.
For E*Trade, see the industry surveys for Computers: Consumer Services & the Internet, in volume one, and Investment Services, in volume two. E Trade is in the Comparative Company Analysis in the latter survey.
Encyclopedia of emerging industries.
Five page descriptions of over 100 new industries, with an industry snapshot, organization and structure, background and development, pioneers in the field, current conditions, industry leaders and references to further reading.
Foster Business Library Reference, CALL NUMBER: HD2324 .E528 2001.
See E-Commerce: Online Brokerages on pages 185 to 190.
International directory of company histories.
This set of more than sixty volumes covers over 4,700 company histories worldwide, with each history running just two to four pages; check the company index in the latest volume to locate a specific company history or update as well as any other references to that company in other company histories. There is also an index by industry.
Foster Business Library Reference, CALL NUMBER: HD2721 .I57
See E*Trade Group in volume 20, pages 206 to 208, as well as an update for E*Trade Financial Corporation in volume 60, pages 114 to 117.
Market share reporter.
Annual compilation of U.S., Canadian and Mexican market share data for companies, products and services, arranged by SIC code, and with indexes by product, company and topic.
Foster Business Library Reference, CALL NUMBER: HF5410 .M35 2004.
See SIC code 62 � Security and Commodity Brokers on pages 393 to 396, with some references to E*Trade.
World market share reporter.
Annual compilation of market share data for companies, products and services in the United States, Canada, and Mexico, arranged by SIC code and with indexes by product, company and topic.
Foster Business Library Reference, CALL NUMBER: HF5410 .W67 2001-2002.
See SIC code 62�Security and Commodity Brokers on pages 387 to 390, with a reference to E*Trade on page 390, in table 1436.
Plunkett's financial services industry almanac.
This almanac offers information about major industry trends, industry statistics, industry information, major companies in the industry, with indexes by state, country, region, etc. The major part of the almanac provides one-page profiles of companies in the industry, with directory information, growth plans and special features, contacts, brief financials, brief salary and benefits data, and women officer-director and advancement information.
Foster Business Library Reference, CALL NUMBER: HG65 .P38. 2002-2003.
See industry trends in the first few chapters of this almanac and profiles of top companies in the industry in the major part of the volume, with E*Trade on page 298.
The financial services fact book.
This paperback provides an up-to-date overview of the financial services industry, with information on savings, investment and debt ownership, asset management and retirement funds, insurance, banking, securities, finance companies, mortgage finance and housing, and technology, as well as world rankings.
Foster Business Library Reference, CALL NUMBER: HG181 .F56 2004.
See Buy Or Sell Stocks Online on page 147.
Mergent industry review.
Statistical data on 3,000 companies in 137 industries, with ranking, key financial information, operating data and ratios.
Foster Business Library Reference, CALL NUMBER: HG4961 .M68
See E*Trade in the Securities Brokerage industry, on pages 424 to 426, in the August 2004 � January 2005 edition.

Foster Business Library Books:

The Foster Business Library maintains a collection of over 70,000 books on all business topics. To identify relevant books, go to the

UW Libraries Catalog

Circulation status is indicated on the right of each online catalog record, on the right. Available indicates that the book should be on the shelves under that call number and available for you to check out. Due and a date indicates that the book is already checked out to someone and is due back on the date indicated. You can have the Request/Place Hold feature to recall the book for your use.

The Foster general stacks collection is located south of the main part of the Foster Business Library, through the two pass-throughs into the basement of Balmer. The arrangement is by call number, from A (at the east end, near the Copy Center) to Z (at the far west end).

A keyword search for E-Trade retrieved just four records in the UW Libraries, with just one record (the only relevant record) in the Foster Business Library:

Cases in contemporary strategy analysis (2003) (See the chapter on Online Brokering Strategies)

There is also chapter on E*Trade in this book in the UW Libraries' collection:

Cases on worldwide e-commerce: theory in action (2002) (See chapter XII) (Also available Online)

A subject search for Stockbrokers retrieved over 100 records in the UW Libraries, including over 45 records in the Foster Business Library.

See also the subject Securities Industry, with over 220 records in the UW Libraries, including over fifty records in the Foster Business Library.

Foster Business Library Corporate Annual Reports:

The Foster Business Library maintains a collection of several thousand annual reports for hundreds of U.S. and foreign companies. These reports are filed in lateral filing cabinets near the Foster Reference desk under the sign Corporate Annual Reports. Annual reports for companies in an industry can be a valuable source of information about the industry itself. For a list of all the companies in the Corporate Annual Reports collection, click here. For an index to corporate annual reports in the collection by industry sector, click here. For an index to companies in the collection with headquarters outside the U.S., click here.

The collection does not include annual reports for E*Trade but it does include companies in the Financial Services industry.

Foster Business Library Articles:

In addition to the 800 journals in the Foster Business Library Periodicals Collection, the Foster Business Library offers access to 11,000 full text periodical articles through its full text article databases such as: ABI/Inform Global, Factiva, and Lexis-Nexis Academic Universe. These article databases may be found on the Foster Business Library homepage, listed alphabetically under Business Databases.

Of these three main sources, all but Factiva are available from any computer on the campus network (as well as from home) via the UW Connectivity Kit or via the Libraries' proxy server. The easiest of these databases to use is ABI/Inform Global. For more information about accessing Foster Business Library databases from off campus, click here. For more information about business databases, click here.

ABI/Inform Global:
This database offers full text articles for over 800 journals. To find articles on specific topics, search by word or phrase by keying your search phrase into the search box. ABI/Inform Global includes journals but not national or Washington state newspapers (though the Wall Street Journal is included). It also does not include valuable trade and industry and other periodicals. Your searches will span the widest possible array of publications by expanding your search to all databases in ABI/Inform. To expand your search to include all collections in this database, click on Select multiple databases, to the right of the search box. Click on all of the databases.
Your search terms will be highlighted in red in each article. For tips on searching this database, click here.
The use of a punctuation symbol in a company name can cause havoc in database searching. For instance, a search, in all databases, for:
A search for CO(E-Trade Financial Corp) and Marketing produced 18 articles;
for CO(E-Trade Group) and Marketing, over 90 articles;
for CO(E-Trade Group) and SUB(Information Technology), just four articles (none more recent than 2001);
for CO(E-Trade Group) and Europe, 12 articles;
for CO(E-Trade Group) and Japan, over fifty articles;
for CO(E-Trade Group) and Competitors, a total of twenty articles.

Help:

The Foster Business Library Reference Desk is staffed nearly all of the

hours

staff

balib@u.washington.edu

hours

For research guides on a wide variety of industries, products, companies, issues and topics, see the Team Librarian Consultation archives.

29 October 2004; updated 2 November 2004. Peter Stevens, Business Librarian, Foster Business Library, at stevens@u.washington.edu.