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Foster Business Library
Databases:
The Foster Business Library offers an extensive collection of business databases on its homepage; see under Business Databases. For more information on the three dozen Foster business databases, click here.
For more information on which of the three dozen Foster business databases to use, click here.
For more information on accessing Foster databases from off campus, click here.
For information about responsible database usage, click here.
See the company fact sheet for Harley-Davidson,
Inc.,
Inc. as well as the longer Company
Overview;
see
also the link to Financials.
See also their Competitive
Landscape and the
the list of
companies (and competitors) in the Motorcycle
& Other Small Engine Vehicle Manufacturing industry.
A company search for the ticker symbol HDI produced a list of over 1,100
reports.
A keyword search for Motorcycle produced over 100 reports about this industry.
This database includes over ninety SEC 10-K filings (or parts of filings) for Harley-Davidson, with information on the company's structure, market share, such as "the only major American motorcycle manufacturer, has held
the largest share of the United States heavyweight (651+cc) motorcycle market
since 1986 and ended 2003 with a domestic market share of 49.5%
(Harley-Davidson models only)," demographics, such as "the average U.S. Harley-Davidson
motorcycle purchaser is a married male in his mid-forties (over two-thirds of
purchasers are between the ages of 35 and 54), with a household income of
approximately $79,500. These customers generally purchase a motorcycle for
recreational purposes rather than to provide transportation. Over two-thirds of
the Company's U.S. sales of Harley-Davidson motorcycles are to buyers with at
least one year of education beyond high school, and 31% of the buyers have
college degrees. Approximately 9% of the Company's Harley-Davidson U.S. retail
motorcycle sales are to female buyers."
Harley-Davidson is included in this database, with extensive information.
A search in this database for Motorcycles retrieved over 840 tables, including over 230 tables available as Excel spreadsheets.
See Motorcycles on page 482.
See index page 1009 for seven tables concerning Motorcycles and accidents, foreign trade
and racing.
See Motorcycles on pages 341.
See Autos and Auto Parts in volume one; see
Harley-Davidson in the Comparative Company Analysis.
See Harley-Davidson on pages 66 to 69.
See Harley-Davidson on pages 150 to 153.
See Motorcycles in U.S. Operation on page 277.
See Harley-Davidson in tables 1067 and 1069 on pages 235 and 236.
See Harley-Davidson in tables 1049 and 1051 on page 307.
See Motorcycles on pages 126 to 128.
See SIC code 3751 on page 92.
See Harley-Davidson and its $13 million advertising budget on page 204.
See the Harley-Davidson, Inc. on pages 715 to 722.
See Harley-Davidson in the Automobiles & Trucks industry, on pages 29 to 31, in the August 2004—January 2005 edition.
Foster Business Library
Books:
Circulation status is indicated on the right of each online catalog record, on the right. Available indicates that the book should be on the shelves under that call number and available for you to check out. Due and a date indicates that the book is already checked out to someone and is due back on the date indicated. You can have the Request/Place Hold feature to recall the book for your use.
The Foster general stacks collection is located south of the main part of the Foster Business Library, through the two pass-throughs into the basement of Balmer. The arrangement is by call number, from A (at the east end, near the Copy Center) to Z (at the far west end).
A keyword search for Harley-Davidson retrieved ten
records, including four
records in the Foster Business Library.
A subject search for Motorcycle Industry retrieved seventeen
records, though only two
records are located in the Foster
Business Library.
Books with chapters about the company, in the UW Libraries, include:
Foster Business
Library Corporate Annual Reports:
The Foster Business Library maintains a collection of several thousand
annual reports for hundreds of U.S. and foreign companies. These reports are
filed in lateral filing cabinets near the Foster Reference desk under the sign Corporate Annual Reports. Annual reports for companies in an industry can be a valuable source of information about the industry itself. For a list of all the companies in the Corporate Annual Reports collection, click here.
For an index to corporate annual reports in the collection by industry sector, click here. For an index to companies in the collection with headquarters outside the U.S., click here.
The collection does not include annual reports for Harley Davidson but it does include
some companies in the Automotive & Transport Equipment industry,
including two automobile companies that also produce motorcycles (BMW and Honda).
Foster Business Library Articles:
In addition to the 800 journals in the Foster Business Library Periodicals Collection,
the Foster Business Library offers access to 11,000 full text periodical
articles through its full text article
databases such as: ABI/Inform
Global,
Factiva, and Lexis-Nexis Academic
Universe.
These article databases may be found on the Foster Business Library homepage, listed alphabetically under Business
Databases.
Of these three main sources, all but
Factiva are available from any computer on the campus
network (as well as from home) via the UW
Connectivity
Kit or via the
Libraries' proxy server.
The easiest of these databases to use is ABI/Inform Global.
For more information about accessing Foster Business Library databases from off
campus, click here. For more information about business databases, click here.
This database offers full text articles for over 800 journals.
To find articles on specific topics, search by word or phrase by keying your search phrase
into the
search box.
ABI/Inform Global includes journals but not national or Washington state newspapers (though
the Wall Street Journal is included). It also does not include valuable trade and industry
and other periodicals. Your searches will span the widest possible array of publications by
expanding your search to all databases in ABI/Inform. To expand your search to include all
collections in this database, click on
Select multiple databases, to the right of the search box. Click on all of the databases.
Your search terms will be
highlighted in red in each
article. For tips on searching this database, click here.
For example, a search for CO(Harley-Davidson, Inc), in all databases, produced a list of
more than
1,200 articles, including eight articles in scholarly journals, over 100 articles in magazines, over 300 articles in trade and industry publications, and over 400 articles in newspapers.
A search for CO(Harley-Davidson, Inc) and Strategy produced over 30 articles; for CO(Harley-Davidson, Inc) and Customers, over
100
articles; for CO(Harley-Davidson, Inc) and Market Segment, just two
articles.
A search for the broader topic of SUB(Motorcycle Industry) produced over 75 articles; for
SUB(Motorcycle Industry) and CO(Harley-Davidson, Inc), over 15 articles.
For research guides on a wide variety of industries, products, companies, issues and topics, see the Team Librarian Consultation archives.
Unlike library databases, these Web resources are available wherever
you have web access; they do not require that you access them via the UW Connectivity Kit or the UW Libraries Proxy Server for authentication. When using web resources, be sure to
evaluate the credibility of these resources. For a subject index to web resources, see Business Resources on the Web on the Foster Business Library homepage.
Foster
Business
Library Reference Collection:
The Foster Reference Collection is located behind the Reference Desk in Foster.
Demographic trends and forecasts, economic indicators, labor force, trade,
energy, environment, consumer expenditures and market size, and retailing
information for the Americas, Asia, Africa and Oceania; companion volume
to European marketing data and statistics.
Foster Business Library Reference, CALL NUMBER: HA42 .I56. 2003.
Information about many industries as well as demographic information;
check index for references to tables. The sources for each table are
often a valuable source of additional information.
Foster Business Library Reference, CALL NUMBER: HA202 .U56 2003.
Demographic trends and forecasts, economic indicators, labor force, trade,
energy, environment, consumer expenditures and market size, and retailing
information for European countries.
Foster Business Library Reference, CALL NUMBER: HA1107 .E87 2003.
This three-volume set provides 30-page profiles on 52 industries
with a focus
on the current economic environment, trends, regulation and outlook for
each industry.
Major companies in each industry are profiled, with references to sources
of additional industry information.
Foster Business Library Reference, CALL NUMBER: HC106.6 .S74.
This slim paperback covers 50 companies from a brand perspective, with
three to six page essays on each company.
Foster Business Library Reference, CALL NUMBER: HD69 .B7 .C722 2003.
This book bills itself as a complete guide to creating, building, and maintaining strong brands. It also includes some case studies, for companies such as FedEx, Amazon.com, Harley-Davidson, Mobil, BP, Cingular, Citi, Pharmacia, Bank of America, and Martha Stewart (among others).
Foster Business Library Reference, CALL NUMBER: HD69 .B7 .W44 2003.
The primary sourcebook for current information about all aspects of the
automotive industry.
Foster Business Library Reference, CALL NUMBER: HD9710 .U5 .W3 2004.
Annual compilation of U.S., Canadian and Mexican market share data for companies, products and
services, arranged by SIC code, and with indexes by product, company and
topic.
Foster Business Library Reference, CALL NUMBER: HF5410 .M35 2004.
Annual compilation of market share data for companies, products and
services in the United States, Canada, and Mexico, arranged by SIC code and with
indexes by product, company and
topic.
Foster Business Library Reference, CALL NUMBER: HF5410 .W67 2001-2002.
This large volume provides an overview and projections for 400 significant industries and
their component products or services, arranged alphabetically by industry name. For each
product or service, there is a brief indication of the value of the U.S. market in 1998 and
the compound U.S. market growth rate from 1993 to 1998 as well as a graph depicting market
value in dollars and the growth rate. There is also a brief analysis of the market sectors
for the product or service and a description of the market segmentation by volume for 1997,
plus U.S. market share and market forecast information.
Foster Business Library Reference, CALL NUMBER: HF5415.1 .U8 2001.
Key business ratios for 800 S.I.C industry categories, a publication of
Dun & Bradstreet.
Foster Business Library Reference, CALL NUMBER: HF5681 .R25 .I525
2002-2003.
This annual two-volume publication, also known as The Advertiser Red Book, is the most
comprehensive
source for information on the advertising practices of 24,000 U.S. and Canadian companies
spending a
minimum of $200,000 on national and regional advertising. See the company index on pages A-1
to A-49.
Foster Business Library Reference, CALL NUMBER: HF5805 .S7 2004.
This
massive 2,000-page reference profiles 500 of the most notable advertising and marketing campaigns of the
twentieth century, from Adolph Coor's Zima to Zenith Electronics' The Quality Goes in Before
The Name Goes On. Arrangement is by company name and, if the company name is that of a person, by
their first name. For each campaign, there is a four-page chapter with an overview, historical content,
target market, competition, market strategy and outcome, as well as a few suggestions for further
reading.
Foster Business Library Reference, CALL NUMBER: HF5837 .E53 2000.
Statistical data on 3,000 companies in 137 industries, with ranking, key
financial information, operating data and ratios.
Foster Business Library Reference, CALL NUMBER: HG4961 .M68
The Foster Business Library maintains a collection of over 70,000 books on
all business topics. To identify relevant books, go to the UW Libraries Catalog on the Foster Business Library homepage (under Business Databases). Try searching by keyword; use the Modify Search feature to restrict your list of books to the
Foster Business Library and in order from newest book to oldest. To do so, use the pulldown menu under Location to specify Foster Business Library. Clicking on the titles in the
resulting list will bring up the full catalog record, indicating which Foster area
has the book (general stacks, reference, reserve, etc.), the call number and the
circulation status.
The Foster Business Library Reference Desk is staffed nearly all of the hours that the library is open. The
staff at the desk will be happy to help you find business research tools and resources, exploit business databases to the fullest or advise on research strategies.
For e-mail questions, direct your query to balib@u.washington.edu. For
assistance by telephone, dial (206) 543-8012 during library hours.