Assignment:
Hotel industry:
how this industry uses information technology and electronic commerce, with an emphasis on the MGM Mirage hotel in Las Vegas and their operations in the U.S., Asia, and Europe; target of electronic commerce, comparison with competitors, etc.
(MKTG 301, 11/12/03)
The Foster Business Library offers an extensive collection of business databases on
its homepage; see under Business
Databases; see
also the four folders at the top of that list for lists of Foster databases by topic:
books,
articles--full
text, articles--citations and abstracts, and company and industry. For more
information on the
three dozen Foster business databases, click here.
For more information about which of the
three dozen Foster business databases to use, click here.
For more information on
accessing Foster databases from off campus, click here.
For answers to some frequently-asked questions about
connecting to UW library databases from off-campus, click here. And, finally, see
the UW
Libraries'
Database Usage Guidelines.
Hoovers Online:
Under Business Databases on the Foster Business Library homepage. Hoovers Online
offers information
about 14,000 public and private companies worldwide, with links to company homepages
and annual reports,
charts, company capsule, competitors, divisions, earnings, financials, Fortune and
Forbes rankings,
history, industry information, insider trading, mission statements, news links, press
releases, officers,
patents, products, SEC filings, splits, subsidiaries, etc. Most information on this
site is free and
available on the Web (not just through the Foster Business Library homepage) but, via
the Foster
homepage, you can access the more detailed Premium Content.
Lexis-Nexis Academic:
To find company information, go to Business and then to Company Financial where
you can obtain financial and other data for companies. Information is available from twenty
different sources (each of which must be searched separately). Included among the sources is
Hoovers Online, with members' access to company profiles. SEC filings, particularly
company 10K annual reports, are a particularly rich source of company as well as industry
information. Use your browser's Find command (or Control-F) to locate references to
particular terms of interest in 10K filings such as trends, strategy, competitors, industry,
etc. (This database is available widely on campus and may be accessed from home via the U.W.
connectivity kit or via the Libraries' proxy server.)
A search for SEC 10-K reports for MGG, for all dates, retrieved
over 80 reports or
parts of reports. A quick look in their latest 10-K filing for
Industry retrieved ten references; for
Information Technology,no reference;
Electronic Commerce,no references;
Asia,one reference;
Europe,two references.
Investext:
On the Foster Business Library homepage, listed under Business Databases; also
listed under Company and
Industry.
Investext contains indexing and the full text of company and
industry research reports prepared by leading Wall Street firms, as well
as regional and international brokerage and financial firms. All reports are in PDF
format.
(This database is available widely on campus and may be
accessed from home via the U.W. connectivity kit or via the Libraries'
proxy server.)
A search in Investext for MGG produced over 750 reports.
An industry search for Restaurants, Lodging produced a list of over 12,000
reports, with the most recent reports listed at the top.
Euromonitor Market Research:
This database provides global consumer market information, with demographics, trends
and
developments, market
background, market sizes and forecasts, market shares, key players, and company
profiles.
This database provides over 1,800 reports with market data and
detailed company profiles, including market shares, brand information, company
strategy and SWOT
analyses of the companies, for many countries. For eight major countries (Australia,
China,
France, Germany, Japan, South Korea, the United Kingdom and the United States),
in-depth industry
information is also available. Euromonitor also publishes
important print titles in the Foster Business Library reference collection including
European
marketing data and
statistics, International
marketing data and
statistics, and
World consumer
income and
expenditure patterns.
A search in this database, in text, for the Hotel Industry, produced 18 reports. A similar search for MGM produced three reports.
EIU Online:
One of the world's top sources for country intelligence, the EIU (Economist
Intelligence Unit) employs
500 analysts who research almost 200 nations. The Foster Business
Library provides access to their Country Profiles, Country Reports,
Country Commerce, and Country Finance in print editions and this
database provides online access to these publications, often in both
HTML and PDF formats.
An advanced search in Viewswires, for
Hotel Industry retrieved a list of over 160
articles. A search for MGM Mirage retrieved ten articles.
A search for Casinos, over 300
articles; Casinos and Asia, over 70
articles; for Casinos and Europe, almost 70
articles .
Forrester
Research:
Under Business Databases on the Foster Business Library homepage.
Forrester Research provides access to reports and briefings on the effects of
technology
change on businesses, consumers, and society, and analyzes such technology
areas as new media, computing, software, networking, telecommunications, and the
Internet.
To use this database, UW
users must establish a personal account from a UW IP address.
(Available from off-campus.)
A search in Forrester Research for Hotel Industry retrieved
246 reports, eight with relevancy ratings higher than 60%.
A search for Gambling produced 167 reports but the highest relevancy rating was just 9%.
InfoTech Trends:
On the Foster Business Library homepage, listed under Business Databases; also listed under
Company and
Industry.
This database indexes statistics and forecasts published in computer and
telecommunication trade publications and offers this information in chart format (also available in
Microsoft Excel format).
A search in this database, for all quarters beginning with 2001, for
Hotel
retrieved 14 tables.
A similar search, for Gambling, produced just four tables.
Value Line:On the Foster Business Library homepage, listed under Business
Databases.
Stock information and advice on 1,700 companies, 90 industries, the stock
markets and the economy; an online version of the print Value
Line Investment Survey. To search for companies or industries, go to the left
menu for Look Up Company or Look Up Industry.
Value Line includes the MGM Mirage as well as
information on the Hotel/Gaming Industry.
Compact Disclosure:
Information on over 10,000 public U.S. corporations, including ownership,
size, current and 5-year summary financial data, earnings, directors and
officers, annual cash flow, ratios and stock price information. Updated
quarterly. Note the various backfiles which must be accessed separately.
This CD-ROM database is available only in the Foster Business Library.
Complete financials for MGG are available in this
database and its backfiles.
Mediamark Reporter:
CD-ROM version of Mediamark Research, a tool for market research, with information on
demographics, product and brand usage, and advertising media preferences based on survey
responses from a sample of over 25,000 consumers in the United States. Print copies of
Mediamark
Research are available in over 20 volumes in the Foster Business Library reference collection,
call number HF5415.3 .M43, dated spring 1998; the online version offers year 2000 data.
Search tips for using this database are available by clicking here. Available only on PC #19.
See Travel: Hotels & Motels; no mention of the MGM Mirage.
Unlike library databases, these online resources are available wherever you have web
access;
they do not require that you access them via the UW Connectivity Kit or the UW
Libraries Proxy Server for
authentication. For links to business websites by topic, see Business Resources on the
Web
on the Foster Business Library homepage. Good sources for business topics include
trade associations (which
often
provide industry data unavailable elsewhere) and government regulatory and oversight
agencies (which are also a
good
source for industry data).
When using web resources, be sure to
evaluate the credibility of these resources.
MGM Mirage:
Company websites often provide extensive amounts of corporate information including histories
of the company, investor information such as annual reports and Securities and Exchange
Commission filings, historical stock prices, executive biographies, company news and press
releases, etc. Look for this information under headings for Investor Relations, About The
Company, etc.
Quicken.Com:
This site is a good source for information about companies and about their
position among their competitors; use the Compare Companies feature on the left menu for
this information.
See the company profile for MGM Mirage as well
as the
company's position among its competitors
in terms of
market capitalization in the Resorts & Casinos industry.
Yahoo! Finance:
This site is excellent for company and investment
information as well as an excellent source for financial ratio comparisons with industry,
sector
and S&P
500.
American Gaming Association:
Trade and industry associations are often excellent sources for statistical and other information, often in greater detail than is available from other sources, such as government agencies.
This association "represents the commercial casino entertainment industry by addressing federal legislative and regulatory issues affecting its members and their employees and customers, such as federal taxation, regulatory issues, and travel and tourism matters."
Casino Management Association:
"The Casino Management Association is a professional international organization providing education, training, information and networking opportunities…. Working with the casino industry and its employees, the CMA establishes, communicates and facilitates professional standards for the industry."
See their Gaming Links.
American Hotel and Lodging Association:
This association claims it is the largest hotel and lodging organization in the world, "with some 11,000 property members worldwide, representing more than 1.5 million guest rooms." This site has a search engine.
Career Guide to Industries:
This Bureau of Labor Statistics site, part of the online Occupational Outlook Handbook, offers a
career-oriented
description of many industries, with information on the nature of the industry, working conditions,
employment,
occupations in the industry, training, earnings and outlook, as well as sources of additional
information.
The Foster Business Libraryreference
collection consists
of business handbooks,
encyclopedias, dictionaries and other quick reference tools. It is located behind
the Reference Desk in the center of the library's first floor. The reference works
listed below
are arranged according to call number and, since none of these books
circulate, they should always be available--except when in use by a
library user.
Travel industry economics: a guide for financial analysis.
This monograph covers the economic aspects of the travel industry, including
economic perspectives, travel, hotels, casinos, amusement parks, and tourism.
Foster Business Library Reference, CALL NUMBER: G155 .A1 .V64 2001.
See chapter four for Hotels, on pages 93 to 117, and chapter five, for Casinos, on pages 119 to 148.
International marketing data and statistics.
Demographic trends and forecasts, economic indicators, labor force, trade,
energy, environment, consumer expenditures and market size, and retailing
information for the Americas, Asia, Africa and Oceania; companion volume
to European marketing data and statistics.
Foster Business Library Reference, CALL NUMBER: HA42 .I56. 2003.
Also available online.
See Hotels, on pages 309, 391, 420 to 421, and 643 to 645.
Statistical abstract of the United States.
Information about many industries as well as demographic information;
check index for references to tables. The sources for each table are
often a valuable source of additional information.
Foster Business Library Reference, CALL NUMBER: HA202 .U56 2002.
See index page 909 for references to tables on Hotels and Other Lodging Places.
European marketing data and
statistics.
Demographic trends and forecasts, economic indicators, labor force, trade,
energy, environment, consumer expenditures and market size, and retailing
information for European countries.
Foster Business Library Reference, CALL NUMBER: HA1107 .E87 2002.
Also available online.
See Hotels on pages 122 to 123, 240 to 243, 270 to 271, and 423.
Standard & Poor's industry surveys.
This three-volume set provides 30-page profiles on 52 industries
with a focus
on the current economic environment, trends, regulation and outlook for
each industry.
Major companies in each industry are profiled, with references to sources
of additional industry information.
Foster Business Library Reference, CALL NUMBER: HC106.6 .S74 (Quarterly)
See the industry profile for Lodging & Gaming in volume two, dated February 2003; at the end of
that
profile, see the Comparative Company Analysis in which MGM Mirage is featured, among Other Companies With Significant Casino Operations.
Industry studies.
This excellent reference work provides essays, mostly by professors of
economics,
about 14 significant industries: automobiles, beer, broilers,
pharmaceuticals, steel,
airline service, retail commercial banking, casino gambling, electric
power, health
insurance, motion pictures, nursing homes, microcomputer platforms, and
telecommunications.
Foster Business Library Reference, CALL NUMBER: HC106.8 .I53 2002.
See Casino Gambling on pages 194 to 213.
Encyclopedia of global industries.
Twelve-page descriptions of 125 global industries, with background and
development
information, current conditions, industry leaders and further reading.
Foster Business Library Reference, CALL NUMBER: HD2324 .E53 2003.
See Gaming and Gambling Establishments, starting on page 279, and Hotels and Other Lodging Places, starting on page 286 (with a reference to MGM Mirage on page 284).
International directory of company histories.
Studying the history of leading companies in an industry is a good
way to learn more about the history of an industry. This
set of more than forty volumes covers over 5,600 company histories worldwide, with each
history running just two to four pages; check the company index in the latest volume
to locate a specific company history or update as well as any other
references to that company in other company histories. There is also
an index by industry.
Foster Business Library Reference, CALL NUMBER: HD2721 .I57
See the Mirage Resorts, Inc. in volume six, pages 209 to 212, with an update in volume 28,
pages 275 to 279.
Plunkett's airline, hotel & travel industry almanac.
This almanac offers information about major industry trends, industry
statistics, industry information, major companies in the industry, with
indexes by state, country, region, etc. The major part of the almanac
provides one-page profiles of companies in the industry, with directory
information, growth plans and special features, contacts, brief
financials, brief salary and benefits data, and women officer-director and
advancement information.
Foster Business Library Reference, CALL NUMBER: HE9803 .A2 .P58 2002.
See MGM Mirage on page 300; see hotel industry trends on pages 15 and 39 to 47.
Market share reporter.
Annual compilation of U.S., Canadian and Mexican market share data for companies, products and
services, arranged by SIC code, and with indexes by product, company and
topic.
Foster Business Library Reference, CALL NUMBER: HF5410 .M35 2004.
See Hotels and Other Lodging Places on pages 422 to 423, and Gambling on pages 456 to 457.
World market share reporter.
An annual compilation of market share information for worldwide companies
culled from thousands of periodical articles; use
the company, product or brand indexes in the back of the volume to
identify the company that you are researching.
Foster Business Library Reference, CALL NUMBER: HF5410 .W67 2001-2002.
See Hotels and Other Lodging Places on pages 401 to 402, and Casinos on page 433.
U.S. market trends & forecasts.
This large volume provides an overview and projections for 400 significant industries and
their component products or services, arranged alphabetically by industry name. For each
product or service, there is a brief indication of the value of the U.S. market in 1998 and
the compound U.S. market growth rate from 1993 to 1998 as well as a graph depicting market
value in dollars and the growth rate. There is also a brief analysis of the market sectors
for the product or service and a description of the market segmentation by volume for 1997,
plus U.S. market share and market forecast information.
Foster Business Library Reference, CALL NUMBER: HF5415.1 .U8 2001.
See Gaming on pages six to seven, and Hotels and Motels on pages 23 to 25.
The Lifestyle market analyst.
Market analysis information including demographic, geographic and lifestyle
information to identify who customers are, where they live, how they spend their
time and money and how to reach them.
Foster Business Library Reference, CALL NUMBER: HF5415.33 .U6 .L54 2003.
See Casino Gambling on pages 705 to 707.
See also Lifestyles such as Foreign Travel, Frequent Flyer, Travel for Business, Travel for
Pleasure, Travel in USA
under Good Life on pages 770 to 777 and pages 930 to 941.
Mergent industrial manual.
This two-volume work covers all companies listed on the New York and American stock
exchanges, with
extensive information about companies, including history, chronology, acquisitions,
mergers, spinoffs,
properties, joint ventures, subsidiaries, officers and directors, consolidated income
and balance sheets
for three and two years, respectively, long term debit, options, etc.
Foster Business Library Reference, CALL NUMBER: HG4961 .M67 2003.
See MGM Mirage in volume two, on pages 3839 to 3842.
Mergent industry review.
Statistical data on 3,000 companies in 137 industries, with ranking, key
financial information, operating data and ratios.
Foster Business Library Reference, CALL NUMBER: HG4961 .M68
MGM Mirage may be found in the Motels and Hotels industry section, on pages 329 to 331 in the August 2003—January 2004 issue.
This collection is located on the south side of the library, through the two pass-throughs to the
Balmer basement.
The arrangement is by call number, from A (at the east end, near the Copy Center) to Z (at the far west
end).
The Foster Business Library General Stacks collection contains
70,000 business-related books.
These books may be
found by searching the
UW Libraries Catalog.
The UW Libraries Catalog may be found on the Foster Business Libraryhomepage, listed under Business
Databases or
at the top of the left menu under
FIND IT).
Look under Keywords for
the
company of your choice; limit by library Location to the
Foster Business Library when doing a Keyword search for business topics.
For help in searching the UW Libraries Catalog, click HELP.
Circulation status is indicated in the box in the middle of each online catalog record, on the
right. Check Shelf indicates that the book should be on the shelves under that call number and
available for you to check out. Due and a date indicates that the book is already checked out to
someone and is due back on the date indicated. Books that are already checked out to someone else, or
books at the Bothell or Tacoma campus libraries (or elsewhere on the Seattle campus) may be reserved for
your use and sent here to Foster by using the Request button on the upper menu. Books unavailable
in any of the University of Washington Libraries may be available in the collections of Central
Washington University, Eastern Washington University, The Evergreen State College, Washington State
University, or Western Washington University through the Cascade online catalog. To search Cascade, use
the menu button for Repeat Search in Cascade. It can take from a few days to a week or more to
obtain books from other libraries and to have them sent to Foster for you to pick up so use this option
only if you can afford to wait.
A search for the keyword MGM Mirage produced no records. A search for Casino produced a list of 124 records in the UW Libraries, with just four records in the Foster Business Library.
A subject search for Casinos produced 37 records in the UW Libraries, with just two records in the Foster Business Library.
A search for the subject Gambling produced a list of over 400 in the UW Libraries, including six records in the Foster Business Library.
A search for the subject Hotels produced a list of more than 670
records in the UW Libraries, with more than
20 records
in the Foster Business Library's collections.
The Foster Business Library maintains a collection of several thousand
annual
reports for hundreds of U.S. and foreign companies. These reports are
filed in
lateral filing cabinets near the Foster Reference desk under the sign
Corporate Annual Reports. Annual reports for companies in an
industry can be a valuable source of information about the industry
itself. For a list of all the companies in the Corporate Annual Reports collection,
click here.
For an index to corporate annual reports in the collection by industry sector, click
here. For an
index to companies with
headquarters outside the U.S., click here.
Corporate annual reports are also often available on company homepages. A good source
for those
annual reports is Hoovers
Online on the Foster Business Library homepage, under
Business Databases.
The Corporate Annual Reports collection does not include reports for MGM Mirage. See the reports for other companies in the Leisure industry.
In addition to the 800 journals in the Foster Business Library Periodicals
Collection,
the Foster Business Library offers access to 11,000 full text periodical
articles through its full text article
databases such as: ABI/Inform
Global,
Factiva, and Lexis-Nexis Academic.
These article databases may be found on the Foster Business Libraryhomepage, listed alphabetically
under
Business
Databases or in the Articles: Full Text folder.
Of these three main sources, all but
Factiva are available from any computer on the campus
network (as well as from home) via the UW
Connectivity
Kit or via the
Libraries' proxy
server.
The easiest of these databases to use is ABI/Inform Global.
For more information about accessing Foster Business Library databases from off
campus, click here. For more
information
about business databases, click here.
This database offers full text articles for over 800 journals.
To find articles on specific topics, search by word or phrase by keying your search
phrase
into the
search box.
ABI/Inform Global includes journals but not national or Washington state
newspapers (though
the Wall Street Journal is included). It also does not include valuable trade
and industry
and other periodicals. Your searches will span the widest possible array of
publications by
expanding your search to all databases in ABI/Inform. To expand your search to
include all
collections in this database, click on
Select multiple databases, to the right of the search box. Click on all of the
databases.
Your search terms will be highlighted in red
in each article. For tips on searching this database, click here.
A search for the subject SUB(Hotels & Motels) produced over
52,000 articles, with 136 related narrowing terms, from
Account Reviews to Wireless Communications, including:
SUB(Hotels & Motels) and SUB(Electronic commerce,) over 150
articles; SUB(Hotels & Motels) and SUB(Information technology), over
150 articles; SUB(Hotels & Motels) and SUB(Market Strategy), over 1,000
articles.
A similar search for SUB(Casinos) produced over
23,000 articles; for
SUB(Casinos) and Electronic Commerce, 12
articles; for SUB(Casinos) and Information Technology, 21
articles; for SUB(Casinos) and Competitors, just
one article.
A search for CO(MGM Mirage) produced over
80 articles; for
CO(MGM Mirage) and Electronic Commerce,one
article; for CO(MGM Mirage) and Information Technology,no
articles; for CO(MGM Mirage) and Competitors, just
one article.
The Foster Business Library Reference Desk is staffed nearly all the hours that the
library is open. The
staff at the desk will be happy to help you find research tools on any business
subject. For e-mail
questions, direct your query to balib@u.washington.edu. For
assistance by telephone, dial (206) 543-8012 during library hours.