JetBlue Airways Corporation

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JetBlue Airways Corporation



Assignment:    JetBlue Airways Corporation:  company information including history, outside analysis, management, market definition, organizational problems, etc.
(EMBA 521, 5 October 2004)

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Foster Business Library Databases:

    The Foster Business Library offers an extensive collection of business databases on its homepage; see under Business Databases. For more information on the three dozen Foster business databases, click here.   For more information on which of the three dozen Foster business databases to use, click here.   For more information on accessing Foster databases from off campus, click here.   For information about responsible database usage, click here.

  • Hoovers Online:   Under Business Databases on the Foster Business Library homepage. Hoovers Online offers information about 14,000 public and private companies worldwide, with links to company homepages and annual reports, charts, company capsule, competitors, divisions, earnings, financials, Fortune and Forbes rankings, history, industry information, insider trading, mission statements, news links, press releases, officers, patents, products, SEC filings, splits, subsidiaries, etc.

    See the company fact sheet for JetBlue Airways Corporation; see also the link to Financials. See also their Competitors. In addition, see the industry fact sheet for Airlines and the related Industry Overview.

  • Investext:   On the Foster Business Library homepage, listed under Business Databases. Investext contains indexing and the full text of company and industry research reports prepared by leading Wall Street firms, as well as regional and international brokerage and financial firms. All reports are in PDF format. (This database is available widely on campus and may be accessed from home via the U.W. connectivity kit or via the Libraries' proxy server.)

    A company search for the ticker symbol JBLU produced a list of over 440 reports, from research firms such as Morgan Stanley, Raymond James, and Smith Barney Citigroup. An industry search for the Air Transportation industry produced over 11,500 reports.

  • Lexis-Nexis Academic:   On the Foster homepage, under Business Databases. To find company information, go to Business and then to Company Financial where you can obtain financial and other data for companies. Information is available from twenty different sources (each of which must be searched separately). SEC filings, particularly company 10K annual reports, are a particularly rich source of company as well as industry information. Use your browser's Find command (or Control-F) to locate references to particular terms of interest in 10K filings such as trends, strategy, competitors, industry, etc. (This database is available widely on campus and may be accessed from home via the U.W. connectivity kit or via the Libraries' proxy server.)

    This database includes 13 SEC 10-K filings (or parts of filings) for JetBlue, with chapters on the company's strategy, competitive strengths, competition and industry, customer service, marketing and distribution, yield management, and risks to the company and industry.

  • Forrester Research:   Under Business Databases on the Foster Business Library homepage. Forrester Research provides access to reports and briefings on the effects of technology change on businesses, consumers, and society, and analyzes such technology areas as new media, computing, software, networking, telecommunications, and the Internet. To use this database, UW users must establish a personal account from a UW IP address. (Available from off-campus.)

    A search for JetBlue retrieved sixteen reports.

  • Euromonitor:   This database provides global consumer market information, with demographics, trends and developments, market background, market sizes and forecasts, market shares, key players, and company profiles. This database provides over 1,800 reports with market data and detailed company profiles, including market shares, brand information, company strategy and SWOT analyses of the companies, for many countries. For eight major countries (Australia, China, France, Germany, Japan, South Korea, the United Kingdom and the United States), in-depth industry information is also available.

    A search in this database, in titles and in text, for JetBlue, produced no reports. A search for Airlines was more productive, with six reports, for the United Kingdom, France, Germany, and one on Airlines in the USA, dated July 2003.

  • Mergent Online:   On the Foster Business Library homepage, listed under Business Databases; click on Company and Industry.   Online access to the print edition of the Mergent Manuals, with extensive information on 11,000 U.S. and 17,000 international companies, including financials, stock, properties, joint ventures, annual reports, subsidiaries, S.E.C. filings, etc. For search tips, see About Mergent Online.

    The company is included in this database, with extensive information.

  • Value Line:   On the Foster Business Library homepage, listed under Business Databases.   Stock information and advice on 1,700 companies, 90 industries, the stock markets and the economy; an online version of the print Value Line Investment Survey. To search for companies or industries, go to the left menu for Look Up Company or Look Up Industry.

    See JetBlue and Air Transport are included in this database, with reports dated September 10, 2004.

  • Mediamark Reporter:     CD-ROM version of Mediamark Research, a tool for market research, with information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 25,000 consumers in the United States. Print copies of Mediamark Research are available in over 20 volumes in the Foster Business Library reference collection, call number HF5415.3 .M43, dated spring 1998; the online version offers year 2000 data. Search tips for using this database are available by clicking here. Available only on PC #19.

    Airline data may be found under Travel.

Web Resources:

Foster Business Library Reference Collection:

    The Foster Reference Collection is located behind the Reference Desk in Foster.

  • Travel industry economics: a guide for financial analysis.
    This newly-published title covers the economic aspects of the travel industry, including economic perspectives, travel, hotels, casinos, amusement parks, and tourism.
    Foster Business Library Reference, CALL NUMBER: G155 .A1 .V64 2001.

    See pages 12 to 14 for travel industry demographics and chapter two for air travel, pages 35 to 72.

  • International marketing data and statistics.
    Demographic trends and forecasts, economic indicators, labor force, trade, energy, environment, consumer expenditures and market size, and retailing information for the Americas, Asia, Africa and Oceania; companion volume to European marketing data and statistics.
    Foster Business Library Reference, CALL NUMBER: HA42 .I56. 2003.

    See the chapter on Travel and Tourism, on pages 627 to 639. See Civil Aviation on pages 616 to 621.

  • Statistical abstract of the United States.
    Information about many industries as well as demographic information; check index for references to tables. The sources for each table are often a valuable source of additional information.
    Foster Business Library Reference, CALL NUMBER: HA202 .U56 2003.

    See index page 975 for references to many tables on Air Transportation and the Air Transportation Industry

  • European marketing data and statistics.
    Demographic trends and forecasts, economic indicators, labor force, trade, energy, environment, consumer expenditures and market size, and retailing information for European countries.
    Foster Business Library Reference, CALL NUMBER: HA1107 .E87 2003.

    See the chapter on Travel and Tourism, pages 418 to 421. See Civil Aviation on pages 410 to 412.

  • Standard & Poor's industry surveys.
    This three-volume set provides 30-page profiles on 52 industries with a focus on the current economic environment, trends, regulation and outlook for each industry. Major companies in each industry are profiled, with references to sources of additional industry information.
    Foster Business Library Reference, CALL NUMBER: HC106.6 .S74.

    See the industry profile for Airlines in volume one. Most of this profile has a U.S. orientation but international markets are addressed on pages 13 and 15. See also the Industry References for listings of periodicals, books, news services, trade associations, and regulatory agencies that are relevant to the industry. JetBlue is one of the companies included in the Comparative Company Analysis at the end of this survey.

  • Industry studies.
    This excellent reference work provides essays, mostly by professors of economics, about 14 significant industries:  automobiles, beer, broilers, pharmaceuticals, steel, airline service, retail commercial banking, casino gambling, electric power, health insurance, motion pictures, nursing homes, microcomputer platforms, and telecommunications.
    Foster Business Library Reference, CALL NUMBER: HC106.8 .I53 2002.

    See the industry study for Airline Service: The Evolution of Competition Since Deregulation, on pages 143 to 169.

  • Encyclopedia of global industries.
    Twelve-page descriptions of 125 global industries, with background and development information, current conditions, industry leaders and further reading.
    Foster Business Library Reference, CALL NUMBER: HD2324 .E53 2003.

    See Air Transportation, starting on page 1058, for an excellent global overview of this industry.

  • International directory of company histories.
    Studying the history of leading companies in an industry is a good way to learn more about the history of an industry. This set of more than thirty volumes covers over 4,700 company histories worldwide, with each history running just two to four pages; check the company index in the latest volume to locate a specific company history or update as well as any other references to that company in other company histories. There is also an index by industry.
    Foster Business Library Reference, CALL NUMBER: HD2721 .I57

    See JetBlue in volume 44, on pages 248 to 250.

  • The Airline industry guide 2001.
    This small paperback, published in Great Britain by the magazine Airline Business, covers fleets and industry forecast, world airports and traffic, the top 100 airline groups and airline operations, regional airlines, IT trends in the industry, and alliances, all in 122 pages. There is unfortunately no index.
    Foster Business Library Reference, CALL NUMBER: HD9768 .A46 2001.

  • Plunkett's airline, hotel & travel industry almanac.
    This almanac offers information about major industry trends, industry statistics, industry information, major companies in the industry, with indexes by state, country, region, etc. The major part of the almanac provides one-page profiles of companies in the industry, with directory information, growth plans and special features, contacts, brief financials, brief salary and benefits data, and women officer-director and advancement information.
    Foster Business Library Reference, CALL NUMBER: HE9803 .A2 .P58 2002.

    See JetBlue on page 272. See airline industry trends on pages 7 to 17 and travel data on pages 19 to 39, with airlines on pages 48 to 60.

  • Market share reporter.
    Annual compilation of U.S., Canadian and Mexican market share data for companies, products and services, arranged by SIC code, and with indexes by product, company and topic.
    Foster Business Library Reference, CALL NUMBER: HF5410 .M35 2004.

    See Airlines on pages 301 to 306, with references to JetBlue in tables 1279, 1280, and 1300 on pages 301 and 305.

  • The lifestyle market analyst.
    Market analysis information including demographic, geographic and lifestyle information to identify who customers are, where they live, how they spend their time and money and how to reach them.
    Foster Business Library Reference, CALL NUMBER: HF5415.33 .U6 .L54 2003.

    See lifestyles such as Foreign Travel, Frequent Flyer, Travel for Business, Travel for Pleasure, Travel in USA under Good Life on pages 770 to 777 and pages 930 to 941.

  • Mergent industry review.
    Statistical data on 3,000 companies in 137 industries, with ranking, key financial information, operating data and ratios.
    Foster Business Library Reference, CALL NUMBER: HG4961 .M68

    JetBlue may be found in the Airlines--Major section, along with nine competitors, on pages 8 and 9 of the February 2004--July 2004 issue.

  • Aviation & aerospace almanac.
    This new title provides a wealth of information about airlines, both foreign and domestic (but with a decidedly American orientation), airports, governmental agencies, safety, and the aerospace industry, in just over 1,000 pages. There is a good index.
    Foster Business Library Reference, CALL NUMBER: TL501 .A95 2002.

    See Jet Blue (two words) on index page 1025.

Foster Business Library Books:

Foster Business Library Corporate Annual Reports:

Foster Business Library Articles:

    In addition to the 800 journals in the Foster Business Library Periodicals Collection, the Foster Business Library offers access to 11,000 full text periodical articles through its full text article databases such as: ABI/Inform Global, Factiva, and Lexis-Nexis Academic Universe. These article databases may be found on the Foster Business Library homepage, listed alphabetically under Business Databases.

    Of these three main sources, all but Factiva are available from any computer on the campus network (as well as from home) via the UW Connectivity Kit or via the Libraries' proxy server. The easiest of these databases to use is ABI/Inform Global. For more information about accessing Foster Business Library databases from off campus, click here. For more information about business databases, click here.

  • ABI/Inform Global:

    This database offers full text articles for over 800 journals. To find articles on specific topics, search by word or phrase by keying your search phrase into the search box. ABI/Inform Global includes journals but not national or Washington state newspapers (though the Wall Street Journal is included). It also does not include valuable trade and industry and other periodicals. Your searches will span the widest possible array of publications by expanding your search to all databases in ABI/Inform. To expand your search to include all collections in this database, click on Select multiple databases, to the right of the search box. Click on all of the databases.

    Your search terms will be highlighted in red in each article. For tips on searching this database, click here.

    For example, a search in all databases, for JetBlue, produced a list of nearly 3,000 articles, including three articles in scholarly journals, over 90 articles in magazines, over 800 articles in trade and industry publications, and over 1,300 articles in newspapers. A search for JetBlue and Management produced over 90 articles; JetBlue and Problems, over 115 articles.

Help:
1 October 2004; updated 31 January 2005.   Peter Stevens, Business Librarian, stevens@u.washington.edu.