The Foster Business Library offers an extensive collection of business databases on its homepage; see under Business Databases; see also the five folders at the top of that list for lists of Foster databases by topic:  Books; Articles—-Full Text; Articles--Citations and Abstracts; Company and Industry; and International/Country Information.   For more information on the three dozen Foster business databases, click here.   For more information about which of the three dozen Foster business databases to use, click here.   For more information on accessing Foster databases from off campus, click here. For answers to some frequently-asked questions about connecting to UW library databases from off-campus, click here. And, finally, see the UW Libraries' Database Usage Guidelines.

• Hoovers Online:   Under Business Databases on the Foster Business Library homepage. Hoovers Online offers information about 14,000 public and private companies worldwide, with links to company homepages and annual reports, charts, company capsule, competitors, divisions, earnings, financials, Fortune and Forbes rankings, history, industry information, insider trading, mission statements, news links, press releases, officers, patents, products, SEC filings, splits, subsidiaries, etc. Most information on this site is free and available on the Web (not just through the Foster Business Library homepage) but, via the Foster homepage, UW students and faculty can access the more detailed Subscribers information (on campus and from home). To connect with Hoovers Online's list of non-U.S. public and private companies in 70 countries, click here.

  See the Hoovers Online company factsheet for Krispy Kreme as well as the extensive overview for Krispy Kreme, with Financials and a long list of competitors, in Hoovers Online, in the Specialty Eateries industry. See also the company's Competitive Landscape, comparing the company with its top three competitors.

• Investext:   On the Foster Business Library homepage, listed under Business Databases; also listed under Company and Industry. Investext contains indexing and the full text of company and industry research reports prepared by leading Wall Street firms, as well as regional and international brokerage and financial firms. All reports are in PDF format. (This database is available widely on campus and may be accessed from home via the U.W. connectivity kit or via the Libraries' proxy server.)

  A company search for Krispy Kreme, ticker symbol KKD, produced a two lists of reports, one with over 65 reports, with the newest reports dated 2004, and another with over 35 reports, the newest dated 2002.

• Lexis-Nexis Academic:   To find company information, go to Business and then to Company Financial where you can obtain financial and other data for companies. Information is available from twenty different sources (each of which must be searched separately). Included among the sources is Hoovers Online, with members' access to company profiles. Securities and Exchange Commission filings, particularly company 10-K annual reports, are a particularly rich source of company as well as industry information. Use your browser's Find command (or Control-F) to locate references to particular terms of interest in 10K filings such as trends, strategy, competitors, industry, etc. (This database is available widely on campus and may be accessed from home via the U.W. connectivity kit or via the Libraries' proxy server.)

  Go to Business and then to SEC Filings to obtain the 10-K annual filings for Krispy Kreme, using the ticker symbol KKD. A search for 10-K filings for this company retrieved over twenty reports or parts of reports. In the most recent report, see the information on their competitive strengths, among much other useful information.

• EIU Online:   One of the world's top sources for country intelligence, the Economist Intelligence Unit (EIU) employs 500 analysts who research almost 200 nations. The Foster Business Library provides access to their Country Profiles, Country Reports, Country Commerce, and Country Finance in print editions and this database provides online access to these publications, often in both HTML and PDF formats. Go to Client Access to obtain country information.

  A search in Viewswires for Krispy Kreme produced a list of just eight articles.

• Mergent Online:   On the Foster Business Library homepage, listed under Business Databases; click on Company and Industry.   Online access to the print edition of the Mergent Manuals, with extensive information on 11,000 U.S. and 17,000 international companies, including financials, stock, properties, joint ventures, annual reports, subsidiaries, S.E.C. filings, etc. For search tips, see About Mergent Online.

  The company is included in this database, with extensive information.

• Value Line:   On the Foster Business Library homepage, listed under Business Databases.   Stock information and advice on 1,700 companies, 90 industries, the stock markets and the economy; an online version of the print Value Line Investment Survey. To search for companies or industries, go to the left menu for Look Up Company or Look Up Industry.

  See the Restaurant industry and Krispy Kreme (both one-page PDF documents).

• Mediamark Reporter:     CD-ROM version of Mediamark Research, a tool for market research, with information on demographics, product and brand usage, and advertising media preferences based on survey responses from a sample of over 25,000 consumers in the United States. Print copies of Mediamark Research are available in over 20 volumes in the Foster Business Library reference collection, call number HF5415.3 .M43, dated spring 1998; the online version offers year 2000 data. Search tips for using this database are available by clicking here. Available only on PC #19.

  Demographics of purchasers at Krispy Kreme, for Spring 2001, may be found by searching for the company name, under Baked Goods, Doughnuts, Ready to Eat.

Web Resources:

Unlike library databases, these Web resources are available wherever you have web access; they do not require that you access them via the UW Connectivity Kit or the UW Libraries Proxy Server for authentication. When using web resources, be sure to evaluate the credibility of these resources. For a subject index to web resources, see Business Resources on the Web on the Foster Business Library homepage.
• Krispy Kreme Doughnuts:   Public company homepages are often (but not always) an excellent source for information about the company, with links to annual reports, company news, product details, information about corporate goals and culture, company financial information, Securities and Exchange Commission filings, and company history. Look for the Investor Relations and About Us areas on the company homepage for company information.

  See Krispy Kreme for corporate information, along with their version of the company's history. See their Investor Relations for financials, SEC filings, annual reports for 2002 to 2004, interim reports, etc.

• Quicken.Com:   This site is a good source for information about companies and about their position among their competitors; use the Compare Companies feature on the left menu for this information.

  See the company profile for Krispy Kreme as well as the company's position among its competitors in terms of market capitalization in the Restaurants industry.

• Yahoo! Finance:   This site is excellent for company and investment information as well as an excellent source for financial ratio comparisons with industry, sector and S&P 500.

  See the company profile for Krispy Kreme as well as the excellent Ratio Comparisons for the company, its industry, its sector, and the S&P 500.

• Career Guide to Industries:   This U.S. Bureau of Labor Statistics site, part of the online Occupational Outlook Handbook, offers career-oriented descriptions of more than forty industries, with information on the nature of the industry, working conditions, employment, occupations in the industry, training, earnings and outlook, as well as sources of additional information.

  See the industry profile for Eating and Drinking Places in the U.S.

• National Restaurant Association:   The website of the leading restaurant association in the U.S. provides information and services to its 43,000 members in 220,000 establishments. The Industry Research section provides a wealth of useful statistics. The site offers a search feature.

  A search for Krispy Kreme produced just three results.

• Porter's Five Forces:   This site is from QuickMBA, with a good summary of Porter's five forces. "QuickMBA is an online knowledge resource for business administration. Our goal is to help you to quickly find the business knowledge you need, when you need it, wherever you may be. Topics are presented as frameworks and summaries in the various subjects of business administration, as taught in the world's top MBA programs. QuickMBA is operated by the Internet Center for Management and Business Administration, Inc. No registration is required." See also their SWOT Analysis page. For similar pages, see Business Resource Software, Inc.'s pages on the Michael Porter Five Forces Model and SWOT Analysis. Finally, see Porter's homepage.

The Foster Reference Collection is located behind the Reference Desk in Foster.
• International marketing data and statistics.
  Demographic trends and forecasts, economic indicators, labor force, trade, energy, environment, consumer expenditures and market size, and retailing information for the Americas, Asia, Africa and Oceania; companion volume to European marketing data and statistics.
  Foster Business Library Reference, CALL NUMBER: HA42 .I56. 2003.
  Also available online.

  See Consumer Expenditure in Restaurants on pages 391 and 420 to 421. See also Bakery Products Consumption on page 441.

• Statistical abstract of the United States.
  Information about many industries as well as demographic information; check index for references to tables. The sources for each table are often a valuable source of additional information.
  Foster Business Library Reference, CALL NUMBER: HA202 .U56 2003.
  Also available online.

  See index page 993 for Food Service and Drinking Places for tables on earnings, employees, establishments, finances, mergers, productivity, and sales.

• European marketing data and statistics.
  Demographic trends and forecasts, economic indicators, labor force, trade, energy, environment, consumer expenditures and market size, and retailing information for European countries.
  Foster Business Library Reference, CALL NUMBER: HA1107 .E87 2003.
  Also available online.

  See Consumer Expenditure in Restaurants on pages 240 to 243 and 270 to 271. See also Bakery Products Consumption on page 309.

• Standard & Poor's industry surveys.
  This three-volume set provides 30-page profiles on 52 industries with a focus on the current economic environment, trends, regulation and outlook for each industry. Major companies in each industry are profiled, with references to sources of additional industry information.
  Foster Business Library Reference, CALL NUMBER: HC106.6 .S74

  See Restaurants in volume three, dated October 2003, particularly the section on Franchises on pages 12 and 15 to 16. Krispy Kreme is one of the companies included in the Comparative Company Analysis at the end of this survey.

• Business: the ultimate resource.
  This 2,200-page single volume is "designed to offer a wide range of insights, information, and practical guidance on every aspect of management" via 2.5 million words of text from 200 contributors, with 700 illustrations and 150 maps, in seven major sections including best practice, a management library, business thinkers and management giants, a business dictionary, a world business almanac, and a guide to business sources.
  Foster Business Library Reference, CALL NUMBER: HD38.15 .B878 2002.

  See Michael Porter on pages 900 to 901 and pages 1038 to 1039; both sections cover his five forces; see also Performing a SWOT analysis on pages 468 to 469.

• Encyclopedia of global industries.
  Twelve-page descriptions of 125 global industries, with background and development information, current conditions, industry leaders and further reading.
  Foster Business Library Reference, CALL NUMBER: HD2324 .E53 2003.

  See Restaurants on pages 937 to 949 (but no mention of Krispy Kreme).

• International directory of company histories.
  Studying the history of leading companies in an industry is a good way to learn more about the history of an industry. This set of more than thirty volumes covers over 4,700 company histories worldwide, with each history running just two to four pages; check the company index in the latest volume to locate a specific company history or update as well as any other references to that company in other company histories. There is also an index by industry.
  Foster Business Library Reference, CALL NUMBER: HD2721 .I57

  See the Krispy Kreme Doughnuts in volume 21, pages 322 to 324, with an update in volume 61, pages 150 to 154.

• Market share reporter.
  Annual compilation of U.S., Canadian and Mexican market share data for companies, products and services, arranged by SIC code, and with indexes by product, company and topic.
  Foster Business Library Reference, CALL NUMBER: HF5410 .M35 2004.

  See Krispy Kreme in table 304 on page 76 for Top Doughnut Brands, 2002.

• U.S. market trends & forecasts.
  This large volume provides an overview and projections for 400 significant industries and their component products or services, arranged alphabetically by industry name. For each product or service, there is a brief indication of the value of the U.S. market in 1998 and the compound U.S. market growth rate from 1993 to 1998 as well as a graph depicting market value in dollars and the growth rate. There is also a brief analysis of the market sectors for the product or service and a description of the market segmentation by volume for 1997, plus U.S. market share and market forecast information.
  Foster Business Library Reference, CALL NUMBER: HF5415.1 .U8 2001

  See Snack Foods on pages 555 to 557; no mention of doughnuts.

• Mergent industrial manual.
  This one-volume work covers companies traded over the counter, with extensive information about companies, including history, chronology, acquisitions, mergers, spinoffs, properties, joint ventures, subsidiaries, officers and directors, consolidated income and balance sheets for three and two years, respectively, long term debit, options, etc.
  Foster Business Library Reference, CALL NUMBER: HG4961 .M67 2003.

  See Krispy Kreme Doughnut Corporation in volume two, pages 3663 to 3665.

The Foster Business Library maintains a collection of over 70,000 books on all business topics, including many books useful for country research. To identify relevant books, go to the UW Libraries Catalog on the Foster Business Library homepage (under Business Databases). Try searching by keyword. Use the Limit/Sort feature to create a list of books in the Foster Business Library and in order from newest book to oldest. To do so, use the pulldown menu under WHERE item is located to specify Foster Business Library and click on the box near the bottom Sort results by year. Then click on Limit/sort items retrieved using above data. Clicking on the titles in the resulting list will bring up the full catalog record, indicating which Foster area has the book (general stacks, reference, reserve, etc.), the call number and the circulation status.

Circulation status is indicated in the box in the middle of each online catalog record, on the right. Check Shelf indicates that the book should be on the shelves under that call number and available for you to check out. Due and a date indicates that the book is already checked out to someone and is due back on the date indicated.

The Foster general stacks collection is located south of the main part of the Foster Business Library, through the two pass-throughs into the basement of Balmer. The arrangement is by call number, from A (at the east end, near the Copy Center) to Z (at the far west end).

A subject search for Krispy Kreme produced a list of just two records in the UW Libraries, both in the Foster Business Library:

• Making dough: the 12 secret ingredients of Krispy Kreme's sweet success   (2004)
• Creating customer evangelists: how loyal customers become a volunteer sales force   (2003)   See the chapter entitled Hot marketing now: Krispy Kreme Doughnuts.

There is also a book at the UW Tacoma Library which you can request which also has a chapter on Krispy Kreme:

• Uncommon practice: people who deliver a great brand experience   (2002)   See chapter ten on Krispy Kreme.

See also materials in the UW Libraries on the Baked Products Industry, with 18 records in the UW Libraries, including six records in the Foster Business Library, and on Restaurants, with over 350 in the UW Libraries, and over 20 records in the Foster Business Library.

Foster Business Library Corporate Annual Reports:

The Foster Business Library maintains a collection of several thousand annual reports for hundreds of U.S. and foreign companies. These reports are filed in lateral filing cabinets near the Foster Reference desk under the sign Corporate Annual Reports. Annual reports for companies in an industry can be a valuable source of information about the industry itself. For a list of all the companies in the Corporate Annual Reports collection, click here. For an index to corporate annual reports in the collection by industry sector, click here. For an index to companies in the collection with headquarters outside the U.S., click here.

The collection does not include annual reports for Krispy Kreme but does have companies in the competitors in the Retail sector (including restaurants).

Foster Business Library Articles:

In addition to the 800 journals in the Foster Business Library Periodicals Collection, the Foster Business Library offers access to 11,000 full text periodical articles through its full text article databases such as: ABI/Inform Global, Factiva, and Lexis-Nexis Academic Universe. These article databases may be found on the Foster Business Library homepage, listed alphabetically under Business Databases or in the Articles: Full Text folder.

Of these three main sources, all but Factiva are available from any computer on the campus network (as well as from home) via the UW Connectivity Kit or via the Libraries' proxy server. The easiest of these databases to use is ABI/Inform Global. For more information about accessing Foster Business Library databases from off campus, click here. For more information about business databases, click here.

• ABI/Inform Global:

  This database offers full text articles for over 800 journals. To find articles on specific topics, search by word or phrase by keying your search phrase into the search box. ABI/Inform Global includes journals but not national or Washington state newspapers (though the Wall Street Journal is included). It also does not include valuable trade and industry and other periodicals. Your searches will span the widest possible array of publications by expanding your search to all databases in ABI/Inform. To expand your search to include all collections in this database, click on Select multiple databases, to the right of the search box. Click then on Select all databases.

  Your search terms will be highlighted in red in each article. For tips on searching this database, click here.

  As an example, a search, in all databases, for "Krispy Kreme" produced over 2,300 articles, including over 70 articles in magazines, over 390 articles in trade and industry publications, and over 1,300 articles in newspapers. A company search for Krispy Kreme as in CO(Krispy Kreme Doughnut Corp), produced over 570 articles. This search may be combined with other subject searches to narrow and focus the list of articles. Examples include:

  • CO(Krispy Kreme Doughnut Corp) and Competition, 35 articles; or
  • CO(Krispy Kreme Doughnut Corp) and SUB(Market strategy), 19 articles.

  A subject search for Restaurants produced over 134,000 articles.