Team Librarian Consultation
Photography Business
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Assignment:
Photography business:
business plan for an event photography business in the Seattle area.
(BPOL 472, 19 February 2004)
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Foster Business Library
Databases:
The Foster Business Library offers an extensive collection of business databases on its homepage; see under Business Databases; see
also the four folders at the top of that list for lists of Foster databases by topic: Books,
Articles--Full
Text, Articles--Citations and Abstracts, and Company and Industry. For more
information on the
three dozen Foster business databases, click here.
For more information on which of the
three dozen Foster business databases to use, click here.
For more information on
accessing Foster databases from off campus, click here.
For information about responsible database usage, click here.
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ReferenceUSA:
On the Foster Business Library homepage, listed under Business Databases; also listed under Company and
Industry.
Directory
information for 12 million companies in the
U.S. Companies can be searched for by name, business activity, size and
location. With this database, it is possible to identify businesses by geographic area and type of business, as well
as by number of employees and gross annual sales.
(This database is available widely on campus and may be
accessed from home via the U.W. connectivity kit or via the Libraries'
proxy server.)
The SIC codes for photographers are 7221 (Photographic Studios, Portrait) and 7335 (Commercial Photography). A custom search for SIC code 7221 in King County retrieved 236 firms; for SIC code 7335, 219 in King County.
Web Resources:
Unlike library databases, these Web resources are available wherever
you have web
access; they do not require that you access them via the UW Connectivity Kit or the UW
Libraries Proxy Server for authentication. When using web resources, be sure to
evaluate the credibility of these resources. For a subject index to web resources, see Business Resources on the Web on the
Foster Business Library homepage.
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Occupational Outlook Handbook:
This Bureau of Labor Statistics' site offers information on 250 occupations, including a brief section
for each
occupation on earnings. A print copy of this publication is also available in the Foster Business
Library reference collection, call number HF5381.A1 O36. See Photographers.
- Bplans.com:
Maintained by Palo Alto Software, a company that sells business plan software, books and
newsletters, this site offers an extensive amount of free information on business and
marketing plans for small business including sample plans for startups and for
established businesses. The plans were developed by existing companies or new business
start-ups as research instruments to determine market viability or funding availability but
names, locations and numbers may have been changed, and substantial portions of text may have
been omitted.
Look for the sample plan for the one photographic business—for a firm called Adorable Pet Photography.
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American Society of Media Photographers:
Professional and trade associations are often good sources for industry statistics and information. This association is "the leading trade association for photographers who photograph primarily for publication" and was formerly the American Society of Magazine Photographers, with over 5,000 members and 40 chapters nationwide, including one for the Seattle/Northwest.
A search for photographers who are members of this association and based in Seattle retrieved 70 listings. See also their Industry Links.
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Professional Photographers of America:
This organization, founded in 1880, is "the world’s largest not-for- profit association for professional photographers, with more than 14,000 members in 64 countries. " A search for photographers in Seattle turned up a long list. Their Industry Resources are "coming soon;" in the meantime, see their Press Room and their tips for Selecting a Photographer.
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Photo Marketing Association International:
This international organization, founded in over 75 years ago, now counts over 18,000 members in over 100 countries, with any firm involved in the processing, service or retail marketing of photographic or related goods eligible for membership. The organization maintains an impressive online collection of useful industry and Marketing Research information (though some information is available to members only).
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Wedding and Portrait Photographers International:
This organization, of 4,000 members, consists of "wedding portrait and digital photographers and photographers employed at general photography studios." See their Event Photographer section; a search for Seattle produced 11 photographers. See also their monthly Newsletter.
Foster
Business
Library Reference Collection:
The Foster Reference Collection is located behind the Reference Desk in Foster.
- Seattle metro yellow pages.
An excellent and easy to use source for local business information, this directory is also a
link to
resources often more valuable than web and print resources: people working in business and
industry.
Foster Business Library Reference Desk
See the listings under Photographers--Commercial and Photographers—Portrait, both with very long lists of photographers. Ads for photographers in both listings mention event photography.
The million dollar directory.
This annual multi-volume set is a Dun & Bradstreet directory of larger businesses in the U.S., with indexes by SIC code and geography, covering both public and private companies, with 180 or more employees or more than $9 million in annual sales. Since most photographic businesses are much smaller than these criteria, inclusion in this reference work is limited just to the largest companies.
Foster Business Library Reference, CALL NUMBER: HC102 .D8 2003.
See volume five, Series Cross-Reference Industrial Classification, for SIC code 7221, on page 9504, with no listings for Washington state, and for SIC code 7335, on page 9521, with just one firm in Washington state, Corbis.
The business plans handbook.
This multi-volume set is a compilation of actual business plans developed by entrepreneurs
seeking small
business funding. See the Cumulative Index in the latest volume to locate business plans by type
of business.
Foster Business Library Reference, CALL NUMBER: HD62.7 B865
See an event photography business, Brightroom, Inc., in volume ten, pages 55 to 64.
Financial studies of the small business..
This annual compilation covers small businesses under one million
dollars in capitalization, in retail, wholesale, services, contracting,
professional services and manufacturing. Data is available for total
assets, sales volume, 25% most profitable and five year trends.
Foster Business Library Reference, CALL NUMBER: HD2346.U5.F55a
This compilation provides the equivalent of industry operating ratios for some but not all kinds of small business—and none for photographers.
Small business sourcebook.
This massive two volume set is a good starting point for information about nearly 350 small
businesses. For each business, there is information on startups, business associations and groups, reference works, trade periodicals, consultants, franchises, databases, etc.
Foster Business Library Reference, CALL NUMBER: HD2346 .U5 .S66 1999.
See Photographer, Commercial, on pages 1178 to 1183, and Photographic Studio, on pages 1184 to 1188.
Service industries USA: industry analyses, statistics, and
leading organizations.
Comprehensive guide to 151 service industries, with analyses of
government statistics and details on industry activity in 370 metropolitan
areas. SIC code coverage is from 7011 through 8999.
Foster Business Library Reference, CALL NUMBER: HD9981.3 .S47 1999.
See pages 42 and 43 for Photographic Studios, Portrait and pages 87 and 88 for Commercial Photography.
The Washington services directory.
This large paperback is a directory of services companies in Washington state, published by Harris Infosource, with an analysis of employment in services in this state, companies listed by city in alphabetic order, companies sorted by Standard Industrial Codes, an alphabetic index of companies, a services index and companies sorted by 3,000 service classifications, from Academic Tutoring Services to Youth Hostels.
Foster Business Library Reference, CALL NUMBER: HD9981.7 .W2 .H37 2002.
See Photography Svcs: Commercial on page 508, and Photography Svcs: Special Event, also on page 508, for a total of four businesses, only three of which are in King or Snohomish County. There are other photography listings as well, on this page.
The lifestyle market analyst.
Market analysis information including demographic, geographic and lifestyle
information to identify who customers are, where they live, how they spend their
time and money and how to reach them.
Foster Business Library Reference, CALL NUMBER: HF5415.33 .U6 .L54 2002.
See Seattle-Tacoma, on pages 572 to 573; see Photography under High Tech Activities, where Seattle-Tacoma ranks well above the national average.
The portfolio of accounting systems for small and medium-sized businesses.
This comprehensive one-volume work, from the National Society of Public Accountants, offers
profiles of 60 types of firms and the accounting systems specific to each type of firm.
Foster Business Library Reference, CALL NUMBER: HF5635. P86 1992.
See pages 941 through 948 for Photographers.
Media Inc.'s masterlists: a guide to Northwest media, marketing and creative services.
This annual paperback is a directory of advertising, marketing, public relations, design, printers, prepress, photography and illustration, film, video, audio and talent, print media, radio and television and multimedia and internet firms in Washington and Oregon. The most recent edition is usually in the Odegaard Undergraduate Library Career Book collection.
Foster Business Library Reference, CALL NUMBER: P88.8 .M38 2001.
See pages 94 through 111 for Photographers: stock footage, digital photography, and American Society of Media Photographers in Washington and Oregon.
Foster Business Library
Books:
The Foster Business Library maintains a collection of over 70,000 books on
all business topics, including many books useful for country research.
To identify relevant books, go to the UW Libraries Catalog on the Foster Business Library homepage
(under Business Databases).
Try searching by
keyword.
Use the
Limit/Sort feature
to create a list of books in the
Foster Business Library and in order from newest book to oldest. To do so, use the
pulldown menu under WHERE item is located to specify Foster Business Library and
click on the box near the bottom Sort results by year. Then click on
Limit/sort items retrieved using above data. Clicking on the titles in the
resulting list will bring up the full catalog record, indicating which Foster area
has the book (general stacks, reference, reserve, etc.), the call number and the
circulation status.
Circulation status is indicated in the box in the middle of each
online catalog record, on the right. Check Shelf indicates that the book should
be on the shelves under that call number and available for you to check
out. Due and a date indicates that the book is already checked out
to someone and is due back on the date indicated.
The Foster general stacks collection is located south of the main part of the Foster
Business Library, through the two pass-throughs into the basement of Balmer. The
arrangement is by call number, from A (at the east end, near the Copy Center) to Z (at the
far west end).
A search in the UW Libraries Catalog for the subject Photography—Business Methods produced just one record, published in 1940. Repeating this search in Summit produced a list of more than 30 records.
Because books on this subject are not very common in academic libraries, try a search of a public library catalog such as the Seattle Public Library where you can find books such as:
- How to start a home-based photography business /
Oberrecht, Kenn.
Globe Pequot Press, c2003.
- Sell & re-sell your photos: learn how to sell your pictures worldwide /
Engh, Rohn.
Writer's Digest Books, c2003.
- Shooting & selling your photos /
Zuckerman, Jim.
Writer's Digest Books, c2003.
- Business and legal forms for photographers /
Crawford, Tad, 1946-
Allworth Press, c2002.
- ASMP: professional business practices in photography /
Allworth Press, c2001.
- Big bucks selling your photography /
Hollenbeck, Cliff.
Amherst Media, c2001.
- The photographer's guide to marketing and self-promotion /
Piscopo, Maria, 1953-
Allworth Press, c2001.
- Photos that sell: the art of successful freelance photography /
Frost, Lee.
Amphoto Books, 2001.
- How to start a home-based photography business /
Oberrecht, Kenn.
Globe Pequot Press, c2000.
- How to operate a successful photo portrait studio /
Giolas, John.
Amherst Media, c1999.
- How to shoot and sell sports photography /
Arndt, David.
Amherst Media, c1999.
- Corporate & location photography /
Gladstone, Gary.
Silver Pixel Press, c1998.
Foster Business Library Articles:
In addition to the 800 journals in the Foster Business Library Periodicals Collection,
the Foster Business Library offers access to 11,000 full text periodical
articles through its full text article
databases such as: ABI/Inform
Global,
Factiva, and Lexis-Nexis Academic
Universe.
These article databases may be found on the Foster Business Library homepage, listed alphabetically under Business
Databases or in the Articles: Full Text folder.
Of these three main sources, all but
Factiva are available from any computer on the campus
network (as well as from home) via the UW
Connectivity
Kit or via the
Libraries' proxy server.
The easiest of these databases to use is ABI/Inform Global.
For more information about accessing Foster Business Library databases from off
campus, click here. For more information about business databases, click here.
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ABI/Inform Global:
This database offers full text articles for over 800 journals.
To find articles on specific topics, search by word or phrase by keying your search phrase
into the
search box.
ABI/Inform Global includes journals but not national or Washington state newspapers (though
the Wall Street Journal is included). It also does not include valuable trade and industry
and other periodicals. Your searches will span the widest possible array of publications by
expanding your search to all databases in ABI/Inform. To expand your search to include all
collections in this database, click on
Select multiple databases, to the right of the search box. Click on all of the databases.
Your search terms will be
highlighted in red in each
article. For tips on searching this database, click here.
A search in Washington State Newstand for local articles on the Photography Business produced a list of just 23 articles.
Expanding this search through more databases produced a list of over 300 articles, none of them very relevant.
Help:
The Foster Business Library Reference Desk is staffed
nearly all of the hours that the library is open.
The
staff at the desk
will be happy to help you find business research tools and resources, exploit business databases to the fullest or
advise on research strategies.
For
e-mail
questions, direct your query to balib@u.washington.edu. For
assistance by telephone, dial (206) 543-8012 during library hours.
For research guides on a wide variety of industries,
products, companies, issues and topics, see the Team Librarian Consultation archives.
Need help with writing or revising the written part of your assignment?
The Business Writing
Center, in Lewis Hall 304, provides consultations on business class
writing assignments (as well as cover letters, and resumes) with an
advanced business student trained in critiquing drafts and coaching
writers. Need help citing sources? Try our guide to Citing
Sources.
John Castle's webpage (Castle's Faculty Webpage)
13 February 2004; updated
3 September 2004.
Peter Stevens,
Business Librarian, Foster Business Library, at stevens@u.washington.edu.