Sirius Satellite Radio

Foster Business Library

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Sirius Satellite Radio, Inc.



Assignment:    Sirius Satellite Radio, Inc:  company information including corporate/business strategy, history and financials, industry, market size, competitors, etc.   (BA 500, 18 October 2004)
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Foster Business Library Databases:

    The Foster Business Library offers an extensive collection of business databases on its homepage; see under Business Databases. For more information on the three dozen Foster business databases, click here.   For more information on which of the three dozen Foster business databases to use, click here.   For more information on accessing Foster databases from off campus, click here.   For information about responsible database usage, click here.

  • Hoovers Online:   Under Business Databases on the Foster Business Library homepage. Hoovers Online offers information about 14,000 public and private companies worldwide, with links to company homepages and annual reports, charts, company capsule, competitors, divisions, earnings, financials, Fortune and Forbes rankings, history, industry information, insider trading, mission statements, news links, press releases, officers, patents, products, SEC filings, splits, subsidiaries, etc.

    See the company fact sheet and overview for Sirius Satellite Radio, Inc; see also the link to Products/Operations and Financials. See also their Competitors and, especially, the valuable Competitive Landscape, comparing the company with its top three competitors, its industry, and the market, across a variety of metrics. In addition, see the industry fact sheet for Radio Broadcasting & Programming and the related Industry Overview.

  • Investext:   On the Foster Business Library homepage, listed under Business Databases. Investext contains indexing and the full text of company and industry research reports prepared by leading Wall Street firms, as well as regional and international brokerage and financial firms. All reports are in PDF format.

    A company search for the ticker symbol SIRI produced a list of over 400 reports for the company. A keyword search for Satellite Radio produced over 900 reports.

  • Lexis-Nexis Academic:   On the Foster homepage, under Business Databases. To find company information, go to Business and then to Company Financial where you can obtain financial and other data for companies. Information is available from twenty different sources (each of which must be searched separately). SEC filings, particularly company 10K annual reports, are a particularly rich source of company as well as industry information. Use your browser's Find command (or Control-F) to locate references to particular terms of interest in 10K filings such as trends, strategy, competitors, industry, etc.

    This database includes over fifty SEC 10-K filings (or parts of filings) for Sirius, back to 2000, with information on the company's channels, partners, and competition, as well as subscribers:   "At December 31, 2003, we had 261,061 subscribers. We currently expect that we will need approximately two million subscribers before we achieve cash flow breakeven, which we estimate will occur by the end of 2005."

  • Forrester Research:   Under Business Databases on the Foster Business Library homepage. Forrester Research provides access to reports and briefings on the effects of technology change on businesses, consumers, and society, and analyzes such technology areas as new media, computing, software, networking, telecommunications, and the Internet. To use this database, UW users must establish a personal account from a UW IP address. (Available from off-campus.)

    A search for Sirius retrieved nine reports; a search for Satellite Radio, over 35 reports.

  • Euromonitor:   This database provides global consumer market information, with demographics, trends and developments, market background, market sizes and forecasts, market shares, key players, and company profiles. This database provides over 1,800 reports with market data and detailed company profiles, including market shares, brand information, company strategy and SWOT analyses of the companies, for many countries. For eight major countries (Australia, China, France, Germany, Japan, South Korea, the United Kingdom and the United States), in-depth industry information is also available.

    A search in this database, in titles, for Radio, produced five reports, including a long report on Radio Broadcasting in the USA, dated October 2004 (with three references to satellite radio but none for Sirius).

  • EIU Online:   One of the world's top sources for country intelligence, the Economist Intelligence Unit (EIU) employs 500 analysts who research almost 200 nations. The Foster Business Library provides access to their Country Profiles, Country Reports, Country Commerce, and Country Finance in print editions and this database provides online access to these publications, often in both HTML and PDF formats.

    For information on companies, products, and countries, go to Viewswires. A search in Viewswires for Sirius produced eight articles, the most recent published in 2003. A search for Satellite Radio produced 16 articles.

  • InfoTech Trends:   On the Foster Business Library homepage, listed under Business Databases. This database indexes statistics and forecasts published in computer and telecommunication trade publications and offers this information in chart format (also available in Microsoft Excel format).

    An AND search in this database, for all quarters beginning with 2002, for Sirius retrieved no tables; a search for Satellite Radio produced six tables.

  • Statistical Universe:   Under Business Databases on the Foster Business Library homepage. Statistical Universe is an index to statistical data in commercial, international and U.S. government publications. Go to TableBase for quick access to tables of data in GIF format (and, often, Excel format, as well).

    A search in this database for the subject "Satellite Radio" retrieved six tables.

  • Mergent Online:   On the Foster Business Library homepage, listed under Business Databases. Online access to the print edition of the Mergent Manuals, with extensive information on 11,000 U.S. and 17,000 international companies, including financials, stock, properties, joint ventures, annual reports, subsidiaries, S.E.C. filings, etc. For search tips, see About Mergent Online.

    Sirius is included in this database, with extensive information.

  • Value Line:   On the Foster Business Library homepage, listed under Business Databases.   Stock information and advice on 1,700 companies, 90 industries, the stock markets and the economy; an online version of the print Value Line Investment Survey. To search for companies or industries, go to the left menu for Look Up Company or Look Up Industry.

    Sirius is included this database, with the Entertainment Industry.

Web Resources:

Foster Business Library Reference Collection:

    The Foster Reference Collection is located behind the Reference Desk in Foster.

  • The entertainment, media and advertising market research handbook.
    This large paperback covers how consumers use their leisure time, key players in the entertainment, media, and advertising industries, with profiles of major companies in each industry as well as rankings. There are also chapters on branding, including top brands; on direct marketing and outdoor advertising; on sponsorships and licensing, including sports, plus naming rights; on entertainment marketing, on television and TV advertising and programming; on TV stations, cable, pay per view, satellite, video on demand, film and video, film studios, recorded music, radio, satellite and internet radio, and print media; sports; and a series of chapters on the demographics of various markets, from children to seniors, to ethnic markets.
    Foster Business Library Reference, CALL NUMBER: GV174 .E58 2004.

    See Satellite Radio on pages 240 to 242, including profiles of both Sirius and XM Satelllite Radio.

  • International marketing data and statistics.
    Demographic trends and forecasts, economic indicators, labor force, trade, energy, environment, consumer expenditures and market size, and retailing information for the Americas, Asia, Africa and Oceania; companion volume to European marketing data and statistics.
    Foster Business Library Reference, CALL NUMBER: HA42 .I56. 2003.

    For general radio information, see Radio Advertising on pages 435 to 436, and Radio, Car, Retail Sales, on page 448.

  • European marketing data and statistics.
    Demographic trends and forecasts, economic indicators, labor force, trade, energy, environment, consumer expenditures and market size, and retailing information for European countries.
    Foster Business Library Reference, CALL NUMBER: HA1107 .E87 2002.

    For general radio information, see Radio Advertising on pages 291 to 292, and Radio, Car, Retail Sales, on page 322.

  • Standard & Poor's industry surveys.
    This three-volume set provides 30-page profiles on 52 industries with a focus on the current economic environment, trends, regulation and outlook for each industry. Major companies in each industry are profiled, with references to sources of additional industry information.
    Foster Business Library Reference, CALL NUMBER: HC106.6 .S74.

    See volume one for the Broadcasting and Cable industry; see the reference to Satellite Radio on page 13 of this survey, dated May 27, 2004.

  • Encyclopedia of global industries.
    Twelve-page descriptions of 125 global industries, with background and development information, current conditions, industry leaders and further reading.
    Foster Business Library Reference, CALL NUMBER: HD2324 .E53 2003.

    See Radio Broadcasting Stations, on pages 633 to 641, with references to Satellite Radio on pages 634 and 638.

  • Encyclopedia of emerging industries.
    Five page descriptions of over 100 new industries, with an industry snapshot, organization and structure, background and development, pioneers in the field, current conditions, industry leaders and references to further reading.
    Foster Business Library Reference, CALL NUMBER: HD2324 .E528 2001.

    See Satellites on pages 659 to 665, with references to Satellite Radio on page 661.

  • Market share reporter.
    Annual compilation of U.S., Canadian and Mexican market share data for companies, products and services, arranged by SIC code, and with indexes by product, company and topic.
    Foster Business Library Reference, CALL NUMBER: HF5410 .M35 2004.

    See Satellite Radio in tables 1358 and 1359 on page 319.

  • RMA annual statement studies.
    Norms and ratios for many industries and sizes of business, itemized by asset size, and categorized by four digit SIC code.
    Foster Business Library Reference, CALL NUMBER: HF5681 .B2 .R6 2003-2004.

    See pages 1046 to 1047 for SIC code 4832.

  • Industry norms and key business ratios.
    Key business ratios for 800 S.I.C industry categories, a publication of Dun & Bradstreet.
    Foster Business Library Reference, CALL NUMBER: HF5681 .R25 .I525 2002-2003.

    See page 109 for SIC code 4832.

  • Red book/Standard directory of advertisers.
    This annual two-volume publication is the most comprehensive source for information on the advertising practices of 24,000 U.S. and Canadian companies spending a minimum of $200,000 on national and regional advertising.
    Foster Business Library Reference, CALL NUMBER: HF5805 .S7 2004.

    See Sirius in volume one, on page 315.

  • Mergent industry review.
    Statistical data on 3,000 companies in 137 industries, with ranking, key financial information, operating data and ratios.
    Foster Business Library Reference, CALL NUMBER: HG4961 .M68

    See Sirius Radio in Electronics -- Communications, on pages 190 to 194, in the August 2004—January 2005 edition.

  • The cutting edge: an encyclopedia of advanced technologies.
    This source provides essays on just over one hundred new technologies, arranged alphabetically from Airplane Fuel Technology to X-Ray Imaging, with each three- to four-page essay explaining how the technology works, how it was developed, what it has done and can do, and issues and debates about the technology. There are also links to related topics and to sources for further research.
    Foster Business Library Reference, CALL NUMBER: T9 .C96 2000.

    See Satellite Technology on pages 239 to 242 (no references to Satellite Radio, however).

Foster Business Library Books:

    The Foster Business Library maintains a collection of over 70,000 books on all business topics. To identify relevant books, go to the UW Libraries Catalog on the Foster Business Library homepage (under Business Databases). Try searching by keyword; use the Modify Search feature to restrict your list of books to the Foster Business Library and in order from newest book to oldest. To do so, use the pulldown menu under Location to specify Foster Business Library. Clicking on the titles in the resulting list will bring up the full catalog record, indicating which Foster area has the book (general stacks, reference, reserve, etc.), the call number and the circulation status.

    Circulation status is indicated on the right of each online catalog record, on the right. Available indicates that the book should be on the shelves under that call number and available for you to check out. Due and a date indicates that the book is already checked out to someone and is due back on the date indicated. You can have the Request/Place Hold feature to recall the book for your use.

    The Foster general stacks collection is located south of the main part of the Foster Business Library, through the two pass-throughs into the basement of Balmer. The arrangement is by call number, from A (at the east end, near the Copy Center) to Z (at the far west end).

    A keyword search for Sirius Radio retrieved no records. A keyword search for Satellite Radio produced six records in the UW Libraries but none in the Foster Business Library. Repeating this search in Summit, the online catalog of over thirty Washington and Oregon libraries, produced a list of over 200 records.

    A subject search for Artificial Satellites in Telecommunication retrieved over 580 records, with just four records in the Foster Business Library (the most recent was published way back in 1999).

Foster Business Library Corporate Annual Reports:

Foster Business Library Articles:

    In addition to the 800 journals in the Foster Business Library Periodicals Collection, the Foster Business Library offers access to 11,000 full text periodical articles through its full text article databases such as: ABI/Inform Global, Factiva, and Lexis-Nexis Academic Universe. These article databases may be found on the Foster Business Library homepage, listed alphabetically under Business Databases.

    Of these three main sources, all but Factiva are available from any computer on the campus network (as well as from home) via the UW Connectivity Kit or via the Libraries' proxy server. The easiest of these databases to use is ABI/Inform Global. For more information about accessing Foster Business Library databases from off campus, click here. For more information about business databases, click here.

  • ABI/Inform Global:

    This database offers full text articles for over 800 journals. To find articles on specific topics, search by word or phrase by keying your search phrase into the search box. ABI/Inform Global includes journals but not national or Washington state newspapers (though the Wall Street Journal is included). It also does not include valuable trade and industry and other periodicals. Your searches will span the widest possible array of publications by expanding your search to all databases in ABI/Inform. To expand your search to include all collections in this database, click on Select multiple databases, to the right of the search box. Click on all of the databases.

    Your search terms will be highlighted in red in each article. For tips on searching this database, click here.

    For example, a search in all databases, for CO(Sirius Satellite Radio), produced a list of over 460 articles, including two articles in a scholarly journals, over 25 articles in magazines, over 290 articles in trade and industry publications, and over 100 articles in newspapers.

    As examples, see:

    Go to Topic Guide and look up the company to see what other subjects, companies, and people are associated with the company, in this database, such as Advertisers, Alliances, Automobile Industry, Consumer Spending, Investors, Market Entry, Market Research, Revenue, Strategic Planning, and XM Satellite Radio, among many others. A search, for instance, for CO(Sirius Satellite Radio) and SUB(Strategic Planning), produced a list of nine articles. Examples include:

    A broader search for SUB(Satellite Radio) produced over 480 articles. It can also be combined with associated narrowing terms, such as SUB(Automobile Industry) as in SUB(Satellite Radio) and SUB(Automobile Industry), which produced a list of 18 articles.

Help:
13 October 2004; updated 22 December 2004.   Peter Stevens, Business Librarian, Foster Business Library, at stevens@u.washington.edu.