Marketing 301
Group Industry
Analysis – Snow Skis
General Strategy
Need
to think in broad terms, in addition to “snow skis”-- sporting goods
industry, ski manufacturers, outdoor
recreation industry, snowsport industry, etc.
When
searching electronic resources, try to be flexible in your search
strategies. Think of synonyms for the
key concepts. For example, if you’re
looking for information on the industry, try combining industry with the
following: overview, trends, forecast.
Competition: snow boards, snowmobiles, other outdoor
sports; other types of skis?
Print Resources
Standard and
Poor's Industry Surveys -- U.S. emphasis
Good
source for macroenvironment, overview of leisure products industry—not for snow
skis specifically. However, some of the same macroenvironmental issues that
affect the leisure products industry
may be relevant to the snow ski industry.
Foster
Reference: HC106.6.S74
Encyclopedia
Of Global Industries
Overview
of the sporting goods industry.
Foster
Reference: HD2324 .E53
The Sporting
goods market in ...
Foster
Business Library Reference
HD9992.U5
S657
Market Share
Reporter
Foster
Reference: HF5410 .M35
Also
available in NexisUNIVerse, in Reference & Directories
Electronic Resources
Business &
Industry Database
Industry
Names: Sporting goods
Product
Names: Sporting and athletic goods, other
(394986)
Product
Names: Sporting and athletic goods NEC
(394900)
Can
narrow the above down by adding “skis” as a word search.
Try
adding various Business Subjects to the above, such as:
All
market information
All
product marketing
Consumer
behavior
Dow Jones
Try
searching Marketing Sources and Retail & Consumer Goods sources.
skis
and marketing
skis
near4 marketing
ski
and industry and (trends or forecast)
Bicycle
Industry Organization
NexisUNIVerse ( http://www.lib.washington.edu/databases/lexisnexis
)
Reference
& Directories: Market Share
Reporter
Industry
& Market News: Distribution,
Retail, & Wholesale Trade News
General
News Topics:
ABI/Inform ( http://www.umi.com/pqdauto)
skis
ski
equipment
marketing
Internet Resources
SnowLink
SportLink
Web
site sponsored by the Sporting Goods Manufacturer's Association
4/15/98