Off-Campus Access

The Fifties: Advertising This page lists some additional specialized resources for finding information dealing with advertising.

Background Sources

• The Advertising age encyclopedia of advertising
  Suzzallo Reference, Foster Reference - HF5803 .A38 2003
• Encyclopedia of Clothing and Fashion
  Drama Library - GT507 .E53 2005

Articles

• ABI/INFORM
  Best database for finding articles dealing with business.
• Communication Abstracts
  Best database for finding articles in the field of communications including advertising.

Advertisements

Generally the only way to find print advertisements is to browse through magazines and newspapers. This is a selective list of 20th century magazines that include extensive advertising, for other magazines browse the 051 section of Suzzallo Periodicals (3rd floor).

• Ebony
          1945-1957: Microform & Newspapers - A10439
          1957-2004: Suzzallo Periodicals - 051EB
• Good Housekeeping, 1916-2004
          Suzzallo Periodicals - 051 GH
• Ladies Home Journal, 1920-1959
          Microform & Newspapers - A9652
• Life, 1936-1972
          Suzzallo Periodicals - 051 LI
• Look
          1937-1959: Microform & Newspapers - A4982
          1958-1971: Suzzallo Periodicals - 051 LOO
• Playboy, 1953-2003
          Microform & Newspapers - A7683
• Saturday Evening Post
          1898-1935: Microform & Newspapers - A4981
          1934-2004: Suzzallo Periodicals - 051 SEV
• Vogue (NY), 1912-1959
          Special Collections - 051 VO

Selected Web Sites

• Ad Access
  "The Ad*Access Project presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II."
• Ivory Project: Advertising Soap in America 1938-1998
  Smithsonian collection of Ivory soap advertisements.

Image: Advertisements from Ad*Access.