off campus access


Consumerism in the United States

| Background Sources | Finding Advertisements | Finding Journal Articles |

Most of the databases linked from this page are restricted to UW students, staff and faculty. To connect to these databases from home you will need to first click on the Off-Campus Access button in the upper-right hand corner and login.

Have questions or need research help? Please contact Theresa Mudrock, the history librarian, via email at mudrock@u.washington.edu or Emily Keller, the political science librarian, at emkeller@u.washington.edu .


Background Sources

Encyclopedias and dictionaries can provide background information and can be used to identify key people, events and dates which can then be used as search terms for finding additional information. Many also provide a jumpstart on your research by listing related readings.

Two searchable collections of encyclopedias are UW Restricted Gale Virtual Reference and UW Restricted Oxford Reference Online.

Finding Ads: Websites

These websites provide digitized collections of print advertisements from the 19th and 20th centuries.

Finding Ads: Browsing Magazines

These magazines are likely to include advertisements. Advertisements are generally discovered by browsing magazines. Most of the magazines from the 19th century are in microfilm (in the Microform and Newspaper Collections on the ground floor of Suzzallo) or part of American Periodical Series Online (see link below in Searching Fulltext Databases). Many 20th century magazines are available in print and housed either in Suzzallo Periodicals, Special Collections or are in storage (can be requested). Keep in mind that illustrated advertisements did not appear to the latter half of the 19th century.
  • Atlantic Monthly
             1857-1932 Special Collections - 051 AT
             1932-1971 Suzzallo Periodicals - AP2 .A8
  • Collier's
             1909-1920 Special Collections Oversize- 051 COL
             1921-1951 Suzzallo Periodicals - AP2 .C7
  • Good Housekeeping
             1885-1909 MicNews - A4979
             1910-2008 Suzzallo Periodicals - 051 GH
  • Harper's Bazaar*
             1868-1912 Microform & Newspapers - A4985
             1919-1983Special Collections Oversize - 051 HB
  • Harper's Weekly
             1857-1916 Microform & Newspapers - A6619
  • Ladies Home Journal*
             1893-1915 Special Collections Folio - AP2 .L135
             1920-1959Microform & Newspapers - A9652
  • Life
             1936-1972 Suzzallo Periodicals - AP2 .L54715
  • Newsweek
             1933 - 2008 Suzzallo Periodicals - AP2 .N6772
  • Saturday Evening Post*
             1898-1935 Microform & Newspapers - A4981
            1934-2008 Suzzallo Periodicals - AP2 .S2
  • Time
             1923-2008 Suzzallo Periodicals - AP2 .T37
  • Vanity Fair
             1913-1936 Suzzallo Periodicals - AP2 .V32
  • Vogue (NY)
            1912-1959 Special Collections - 051 VO
  • Sears Catalog
             1888-1992 Microform & Newspapers - A2177

    *earlier years also in American Periodical Series Online

Finding Ads: Searching Fulltext Databases

Use the following search strategy to find advertisements within the following fulltext datbases. Keep in mind that these publications were digitized from microfilm copies so images are only in b/w and may be of poorer quality.

Finding Journal Articles

Academic articles, those published in scholarly journals, are the bedrock of most academic disciplines. In the field of historical research, they are considered secondary sources. They provide an indepth analysis of narrow topics. Prior to publishing, articles are vetted through a process called peer-review. Most articles include footnotes which can lead you to other material on a topic.

Use the following databases to identify articles on your topic. To find the actual article (either in print or electronic), use the Check for UW Holdings button available on most databases to locate a copy in the library. If there is no button, search the UW Libraries Catalog for the title of the journal to locate a copy. Be sure to have the complete citation (author, title, journal name, volume, pages and year) of your article.

Articles from journals which the UW does not own can be requested via Interlibrary loan.

  • UW Restricted America History & Life
    This is the best database to find articles dealing with all aspects of American and Canadian history. Also includes citations to selected books, dissertations and reviews.
  • UW Restricted Academic Search Complete
    This is a good general beginning database to find articles on all subjects.
  • Communication & Mass Media Complete
    This is the major database for the field of communications which includes topics related to advertising.
  • UW Restricted JSTOR
    JSTOR is a collection of backissues of 100s of academic journals including more than 40 full-text history-related journals. (Can be also used to find articles published early in the 20th century.) For another collection of searchable electronic journals related to history see UW Restricted Project Muse.

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10 July 2008
Theresa Mudrock :: Emily Keller