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Advertising Resources ...

  Gateways to Advertising Information on the Web

Advertising & International Advertising
Communication Studies librarians from colleges and universities around the country recommend reference materials, article databases/indexes, company/industry databases, numerical/statistical databases, web sites, associations/organizations, and journals/trade publications.

Advertising Industry Resources
Maintained by the UW Foster Business Library, this page lists resources and explains how to use those resources to locate information in databases and on the web, as well as in books, articles, and annual reports.

Advertising Resources
Maintained by the University of Iowa Department of Communication Studies, this site provides links to Advertising Resources, Advertising Texts, and Political Advertising.

Advertising World
Maintained by the University of Texas, this site provides and extensive list of links to advertising and marketing resources.

Media and Communication Studies Site
A "British-based gateway to Web resources useful in the academic study of media and communication." Includes a section devoted to advertising sources from around the world.

  More Advertising Resources

Access CAB
The Cabletelevision Advertising Bureau. Information and statistics on cable television programming, viewership, ratings and advertising. Also includes general information and studies on the cable television industry.

Ad*Access
The Ad*Access Project provides access to digital images of over 7000 print advertisements published primarily in the United States and Canada between 1911 and 1957.

Ad Council
A nonprofit organization that funds public service advertising campaigns on television and radio. Past campaigns addressed such issues as forest fire protection, pollution, crime prevention, drunk driving prevention, and equality in education. Site includes news about campaigns and initiatives, media calendar and events, and a gallery of print ads from over fifty years of ad campaigns.

Advertising Age Magazine
Online version of Advertising Age magazine. Includes articles and some of AdAge's well known lists such as the Top 200 Brands and the Top 300 Magazines.

ClickZ
The Ultimate Guide to Online Marketing, Advertising and E-Commerce. Articles and links to information on doing business online.

Consumer Protection: Advertising
This Federal Trade Commission site includes information about advertising law, ethics and the FTC's stand on advertising issues.

Drive-In Movie Ads
Ads used during intermission at drive-in movie theatres during the 1950s and early 1960s to encourage people to visit the concession stand.

Emergence of Advertising in America: 1850-1920
Images relating to the early history of advertising in the United States, from the collections at Rare Book, Manuscript, and Special Collections Library at Duke University.

Fashion Plate Collection
Fashion plates from 1806-1914 from some of the leading fashion journals of the times: La Belle assemblee, Le Bon ton, Le Follet, Courrier des salons, Journal des dames et des modes, Godey's lady's book and magazine, and others.

Fifty Years of Coca-Cola Television Advertisements
Highlights of Coca-Cola advertisements from the Motion Picture Archives at the Library of Congress.

Internet Advertising Resource Guide

The Living Room Candidate : Presidential Campaign Commercials 1952-2004
The American Museum of the Moving Image presents more than 250 television commercials from every election year beginning in 1952, when the first campaign ads aired. See Mixed Messages: Tracking Political Advertising for ads from 2006-2008.

Mediamark Research
Information from Mediamark, a market research firm. Includes some free data including demographics of Internet and online usage, cable television and magazine audiences.

Mixed Messages: Tracking Political Advertising
The Washingtonpost.com provides this database of political ads from the 2006-2008 elections. See also The Living Room Candidate : Presidential Campaign Commercials 1952-2004

The Package Museum
Digital images of a personal collection of packages from the early 20th century.


Created by: Jessica Albano
Last modified: Wednesday August 20, 2008 (jalbano)